Zeliard said:Never underestimate the monster box office draw that is Will Smith.
I think at this point we're all just waiting for it to come out. Even the reviews have seen a solid consensus so far, so there's nothing much to wait for there outside of laughing at Armond White (or being surprised by him).
Not to diminish the box office take of I Am Legend, but don't you think the shorter run time had something to do with it?
I Am Legend clocked in at 101 minutes and LOTR was close to 3 hours. More showings = more money.