plagiarize
Banned
i guarantee you that the person who cut together the trailers didn't get it.Flying_Phoenix said:The marketing for this was terrible. They marketed this as simply "another Michael Cera movie". That being said I doubt that this film ever had "blockbuster potential" but in terms of making a marginal profit like making 50-85 million in the box office and recouping the rest with home video sales was very possible. Hell just look at Kick-Ass. On paper it was a marketing disaster. An R-rated superhero movie staring a highschooler, having an 11 year-old female costar, I mean hell just look at it. When I saw the first trailer I thought it was going to be some teenage/family type ordeal but was shocked to see the previews on TV with it slapped with an R rating. I was even more shock to see it perform respectably in the American box office and just as well in the foreign making it reach a near total of $100 million. And to me Scott Pilgrim is an easier film to market being that it's PG-13 and practically screams "this is a nerds/gamers dream film!"
The market was there, they just flew past it.
David Fincher once did an interview about how trailer editors come to every project with the attitude of 'how do I save this film?' and will do whatever it takes to 'save' what they think is a project destined for failure.
in this case they thought it a great idea to make it look like yet another Michael Cera movie when it completely isn't that.
Fight Club was made to look like a film about men punching each other.
The Cable Guy was made to look like a wacky comedy.
the problem with doing that, is that you put the wrong initial audience in screens, and word of mouth is instantly killed. how many people here on GAF are saying stuff like 'Michael Cera always plays the same character, pass' when GAF is absolutely the audience that would get this film if they went to see it, but it wasn't marketed to GAF.
the comic-con stuff was good, but again, that's a small audience. the trailers blew everyone that would appreciate it right out of the cinemas.
but it WILL find its audience. good films always do.