Sega accidentally leaks sales numbers for several games: P3R 2.07m, Y7 2.86m, LAD:IW 1.66 mill, P5R 7.25m

L

LakeOf9

Member
Game NameFY2020/3FY2021/3FY2022/3FY2023/3FY2024/3FY2025/3Total Sales
Like a Dragon: Infinite Wealth0000000000001,1804801,660
Like a Dragon: The Man Who Erased Their Name000000000000740220960
Persona 3 Reload0000000000001,2208502,070
Sonic Superstars0000000000001,8106202,430
Sonic Frontiers0000000003,2007606104,570
Total War: WARHAMMER III0000009605804203802,340
Shin Megami Tensei V (Including Vengeance)000000990150109602,110
Yakuza: Like a Dragon4507204102406803602,860
Persona 5 Royal (Including Remaster version)1,0307003501,8201,6001,7507,250
Team Sonic Racing1,3808705203102002203,500
Total War: THREE KINGDOMS2,100410230230170703,210
(in thousand units)

This was redacted in the Sega fiscal document: https://www.segasammy.co.jp/cms/wp-content/uploads/pdf/en/ir/20250618_Management_large_MTG_all_e.pdf

But you can actually see all the information if you select the box (got the formatting from the OP directly from Era)

Anyway, good numbers for Persona 3 and 5, and Yakuza 7 and IW. Sega is great, so success for them is good to see!
 
No one will say it so I will: these are generally abysmal numbers (except for P5).

I mean think about it, most of these are games rated at around 90, beloved in Japan and the West; long-standing IPs with marketing supports from either Microsoft or Sony.

Many people from sites like this one would make you believe SEGA is doing phenomenally, but the truth is, these numbers are paltry compared to the general quality of their outputs.
 
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Zones said:
No one will say it so I will: these are generally abysmal numbers (except for P5).


I mean think about it, most of these are games rated at around 90; beloved in Japan and the west. Long-standing IPs with marketing supports from either Microsoft or Sony.

Many people form sites like this one would make you believe SEGA is doing phenomenally, but the truth is, these numbers are paltry compared to the general quality and critical reception of their outputs.
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Persona 3 is a year old, and released day one on Game Pass
Yakuza has always been extremely niche, and only really broke out with 7 (until then, its success was largely budget priced releases for Yakuza 0 etc doing well). 8's numbers are quicker than 7, and at a higher price.
SMTV is literally the highest selling game in the series.
Sonic has been mismanaged, and its numbers suck as a result, just as Final Fantasy.

These numbers do not suck with awareness of even the slightest context, and the mindset that something is a failure unless it sells 10 million is why the industry has so many layoffs and closures now, everyone is chasing insane targets.
 
Zones said:
No one will say it so I will: these are generally abysmal numbers (except for P5).

I mean think about it, most of these are games rated at around 90, beloved in Japan and the west; long-standing IPs with marketing supports from either Microsoft or Sony.

Many people from sites like this one would make you believe SEGA is doing phenomenally, but the truth is, these numbers are paltry compared to the general quality of their outputs.
Click to expand...
If anything, this data should put into perspective why Yakuza and Persona are the way that they are.

LakeOf9 said:
the mindset that something is a failure unless it sells 10 million is why the industry has so many layoffs and closures now, everyone is chasing insane targets.
Click to expand...
Exactly, which is why I don't mind Sega's cautiousness with budget and I.P. Same kind of goes for Capcom and them relying so heavily on surveys and releasing (maybe) one unsafe/new I.P. every couple of years.
 
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Hyw5iYQUagjFyyoB.gif
 
Sonic Frontiers "only" sold 4.5M? Despite (IMO) overblown Sonic cycle hype.
That's peanuts compared with Mario games. Odyssey sold 29M.
 
Zones said:
No one will say it so I will: these are generally abysmal numbers (except for P5).

I mean think about it, most of these are games rated at around 90, beloved in Japan and the West; long-standing IPs with marketing supports from either Microsoft or Sony.

Many people from sites like this one would make you believe SEGA is doing phenomenally, but the truth is, these numbers are paltry compared to the general quality of their outputs.
Click to expand...
Or they figured out a way to make games and build a sustainable business without relying on 15 million sales.

P3R is lower than I would have thought, GP effect I guess.
 
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Zones said:
No one will say it so I will: these are generally abysmal numbers (except for P5).

I mean think about it, most of these are games rated at around 90, beloved in Japan and the West; long-standing IPs with marketing supports from either Microsoft or Sony.

Many people from sites like this one would make you believe SEGA is doing phenomenally, but the truth is, these numbers are paltry compared to the general quality of their outputs.
Click to expand...

I wonder what the budget is for something like Infinite Wealth. Very high quality game with an absolute ton of content but you can also see where corners were cut.
 
Zones said:
No one will say it so I will: these are generally abysmal numbers (except for P5).

I mean think about it, most of these are games rated at around 90, beloved in Japan and the West; long-standing IPs with marketing supports from either Microsoft or Sony.

Many people from sites like this one would make you believe SEGA is doing phenomenally, but the truth is, these numbers are paltry compared to the general quality of their outputs.
Click to expand...
Nah. The numbers are good, by any measure, especially considering the budget of the games.
Not every game needs to cost 500 million and sell 20 million plus.
 
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Good to see Yakuza doing well. That's my favorite franchise from them.

It's important to remember that these games are produced on a AA budget, so while the sales numbers wouldn't be great for a standard AAA Western release, these things are not the money-sinks that Western AAA games are. Thus, much easier to turn a profit.
 
Holammer said:
Sonic Frontiers "only" sold 4.5M? Despite (IMO) overblown Sonic cycle hype.
That's peanuts compared with Mario games. Odyssey sold 29M.
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Yeah I was shocked when I learned a few years ago how big the difference in sales performance between Mario and Sonic is. I remember Sonic always seemed a far bigger deal where I was growing up so it was a shock lol
 
nial said:
It had great legs, though.
Also, page? L LakeOf9
Edit: nevermind.
yKDUk4jKWSjR2ilB.png
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Its page 25, yes, sorry!

nial said:
SMTV on Switch had some terrible legs.
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Yea it did, now it will be interesting to see if Vengeance's legs are better

SHAKEZ said:
They did somewhat, it's seems that they might me gearing up for a big announcement at the end of the year.
People expect Medieval 3/Empire 2 and 40k, both would sell like crazy.
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They would get me back with either of those lol
 
This is it baby where there is smoke there is fire Dreamcast 2 now???

In all seriousness good numbers and good to see sega back on solid footing. For awhile years back it looked pretty grim.
 
Shout out to the Ryu Ga Gotoku Studio games

Keep the games coming and I keep buying them

Currently playing Lost Judgment. I keep bouncing off everything else because all I want to do is dive back into Lost Judgment lol
 
Zones said:
No one will say it so I will: these are generally abysmal numbers (except for P5).

I mean think about it, most of these are games rated at around 90, beloved in Japan and the West; long-standing IPs with marketing supports from either Microsoft or Sony.

Many people from sites like this one would make you believe SEGA is doing phenomenally, but the truth is, these numbers are paltry compared to the general quality of their outputs.
Click to expand...
Yep.
It's not even that Sega is losing money on these titles. But they're far from making bank, and given the way the games media and the games internet talk about these titles, they should be. If it wasn't for P5, which has been milked and double-triple dipped dry, they'd be on shaky ground.

P3R sales indicate that multiplatform releases help Sega in the first instance, but not actually expanding the audience.

Yakuza sales indicate that no, actually, recycled worlds and/or turn based RPGs are not a "lesson for the industry to learn".
 
ProtoByte said:
Yep.
It's not even that Sega is losing money on these titles. But they're far from making bank, and given the way the games media and the games internet talk about these titles, they should be. If it wasn't for P5, which has been milked and double-triple dipped dry, they'd be on shaky ground.

P3R sales indicate that multiplatform releases help Sega in the first instance, but not actually expanding the audience.

Yakuza sales indicate that no, actually, recycled worlds and/or turn based RPGs are not a "lesson for the industry to learn".
Click to expand...
Yea I like Sega and I don't want them to change anything. With the way Sega talks about their games and going multiplat and how everyone hyped up their games I thought it would be higher than this.

If they are happy with the sales though then fine with me.
 
Zones said:
No one will say it so I will: these are generally abysmal numbers (except for P5).

I mean think about it, most of these are games rated at around 90, beloved in Japan and the West; long-standing IPs with marketing supports from either Microsoft or Sony.

Many people from sites like this one would make you believe SEGA is doing phenomenally, but the truth is, these numbers are paltry compared to the general quality of their outputs.
Click to expand...

They also don't show the figure they receive from gamepass which would be healthy number, these games easily pay for themselves with the amount of reused assets and small dev times under 24 months constantly for a lot of their titles. I don't see the studios being huge either, they've found an extremely good sweet spot of being third party getting sales across all systems and having small costs for developments.
 
ProtoByte said:
Yep.
It's not even that Sega is losing money on these titles. But they're far from making bank, and given the way the games media and the games internet talk about these titles, they should be. If it wasn't for P5, which has been milked and double-triple dipped dry, they'd be on shaky ground.

P3R sales indicate that multiplatform releases help Sega in the first instance, but not actually expanding the audience.

Yakuza sales indicate that no, actually, recycled worlds and/or turn based RPGs are not a "lesson for the industry to learn".
Click to expand...
the fuck do you want them to do? People like the games and they sold well. They're not marketing behemoths like Sony's titles and not as mainstream and embedded as Nintendo.
If the games are good and they're not selling as well as they should, that's simply a failure on the consumers for not being able to recognize quality when it's right in front of them. 🤷‍♂️
 
LakeOf9 said:
I wonder if they ever managed to regain trust with the community
Click to expand...

They were on very shaky ground with the release of the Shadows of Change DLC, but they've since rebounded by and large. I think the huge amount of time and money poured into that online GAAS Hyenas and its subsequent cancellation has done more harm than any single other thing from a business perspective. I genuinely don't know how long it will take Creative Assembly to fully recover from that mess.
 
64gigabyteram said:
the fuck do you want them to do? People like the games and they sold well. They're not marketing behemoths like Sony's titles and not as mainstream and embedded as Nintendo.
If the games are good and they're not selling as well as they should, that's simply a failure on the consumers for not being able to recognize quality when it's right in front of them. 🤷‍♂️
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Oh, I totally agree. I don't even think that the games aren't "as selling as well as they should" in and of themselves. You'll notice I said: "and given the way the games media and the games internet talk about these titles, they should be [selling more]."

My problem is that there's this narrative online that the mass market is starving for and will reward games with "worse graphics, less content, less complex/ambitious gameplay systems (and turn based is less complex than real time to develop for) made with smaller budgets/lower production values and smaller teams that work less!" It could be any one of Sega's titles, Expedition 33, Baldur's Gate 3, Lies of P, you name it. That evangelism annoys me because it doesn't even apply to these games in full or at all, and because even then, the market doesn't respond in the way that the "narrative" says it will.

I had a whole topic being skeptical of FF16 and I was more than vindicated after it came out, but in the context of Persona 3 (and even 5 really) Metaphor and Like A Dragon, it really debunks all that smug posting towards SE about their "flawed ideas" about how to run FF.
 
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ProtoByte said:
My problem is that there's this narrative online that the mass market is starving for and will reward games with "worse graphics, less content, less complex/ambitious gameplay systems (and turn based is less complex than real time to develop for) made with smaller budgets/lower production values and smaller teams that work less!" It could be any one of Sega's titles, Expedition 33, Baldur's Gate 3, Lies of P, you name it. That evangelism annoys me because it doesn't even apply to these games in full or at all, and because even then, the market doesn't respond in the way that the "narrative" says it will.
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huh, well when you put it like that that's a fair point. I suppose that you can only go so far with that approach to development when you're not making a game in a super well known franchise. People talk a lot of shit on the internet, even more approachable and fair ideas like "games taking less time and money to make with less of a focus on graphics" aren't exactly given the most favorable results in practice. All that shit about 80 dollar games and 450 dollar consoles and Switch 2 still broke records as everyone with a brain predicted it would

Either way, I think those sales are OK. Not everyone's going to buy a really great game, but they're still doing good enough for me and it's good enough for them to continue making what they make. It's a Steam deck situation- I could care less about the sales compared to contemporaries because at the end of the day the product is good enough to have found its evangelical audience
 
Zones said:
No one will say it so I will: these are generally abysmal numbers (except for P5).

I mean think about it, most of these are games rated at around 90, beloved in Japan and the West; long-standing IPs with marketing supports from either Microsoft or Sony.

Many people from sites like this one would make you believe SEGA is doing phenomenally, but the truth is, these numbers are paltry compared to the general quality of their outputs.
Click to expand...
You're not wrong. I assumed stuff like yakuza would be 10 million plus with the way people talk about it and being multiplatform including PC day 1. So much for the expanding audience theory. Their biggest seller by a country mile ended up being P5, which was straight up exclusive for several years.
 
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Sonic Frontiers almost did 5 million units.

Sonic fans are real die hards god bless them.

Lets hope we get a proper Sonic game soon, Frontiers was not it for me.
 
One Fifa yearly roster update can do more than all these combined. Honestly, makes me so sad. This is millions of hours of work versus practically nothing.

Consumers are 100 percent to blame for what we get in this industry. I don't blame EA at all for ignoring you core gamers and targeting normies.
 
Zones said:
No one will say it so I will: these are generally abysmal numbers (except for P5).

I mean think about it, most of these are games rated at around 90, beloved in Japan and the West; long-standing IPs with marketing supports from either Microsoft or Sony.

Many people from sites like this one would make you believe SEGA is doing phenomenally, but the truth is, these numbers are paltry compared to the general quality of their outputs.
Click to expand...
Unrelated to Sega but if you want to talk abysmal one if the most shocking sales figures I've seen in recent times is Astrobot on the PS5. 2.3m copies sold as of March 2025. Unbelievable for a AAA game heralded as a possible mascot figure for SCE.

Makes some of those Sega figures very suddenly look very healthy in comparison.
 
Glad to see Total War seems to be doing well. I'm hoping the rumors of a Total War Star Wars game being made are true. Anyway I'm really looking forward to whatever is next for the series.
 
It's amazing how Yakuza 7 keeps selling, they sold almost 700k copies in the 2024 fiscal year. I mean that's obviously with discounts, but still a nice feat.
 
Zones said:
No one will say it so I will: these are generally abysmal numbers (except for P5).

I mean think about it, most of these are games rated at around 90, beloved in Japan and the West; long-standing IPs with marketing supports from either Microsoft or Sony.

Many people from sites like this one would make you believe SEGA is doing phenomenally, but the truth is, these numbers are paltry compared to the general quality of their outputs.
Click to expand...

You're right, and it's because they're not releasing these games where their audience is.

What's the common thread on all the games in the list that have actual really good sales?

They're on Switch.
 
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