I'm bumping this purely in the hope of attracting some informed comments to help me resolve a discrepancy I have noticed in Saturn sales figures. I would have started a new thread, but I cannot.
Saturn sales worldwide are commonly estimated at 9.5 million. More recently, CESA put the total at 9.26 million, which sounds pretty accurate at face value. After all, Saturn sales are commonly put at about 1 million in Europe, 2 million in the US, and more than 5 million in Japan. But what happens when you delve a little deeper?
Steve Kent's Ultimate History of Video Games, page 558, is the source for the "2 million in the US" figure. It is obvious from the context that Kent bases this estimate on a New York Times article (
http://www.nytimes.com/1998/03/14/b...urn-video-console-us-market.html?pagewanted=1) from March 14, 1998. Kent contrasts this with the 10.75 million PlayStation consoles shipped by Sony at that time. However, there is reason to believe that final US Saturn sales were higher than reported by this early date: In early 1999, ZDNet (
http://www.zdnet.com/article/sega-makes-play-for-dreamcast-support/) provided an estimate of US Saturn/PlayStation sales of 2.7 and 13.4 million, respectively, sourced to Fairfield Research Inc. Not seeing an issue here? You will.
The Japanese Dreamcast Magazine 2000/Vol.12, "Good Bye (!?) Sega Saturn" (
http://segaretro.org/File:DCM_JP_20000407_2000-12.pdf), apparently producing figures accurate as of March 1999, gives the following estimates for worldwide Saturn sales:
Japan: 5.75 million
US: 1.8 million
Europe: 1 million
Other: 0.53 million
Europe seems hard to dispute. I've seen reports of 971,000 Saturns sold in Europe by July 1998, of some 400,000 Saturns sold in the UK (which reportedly accounted for 40% of the European total), ect. However, I see no reason to trust this magazine's figures for the US market over those provided by ZDNet.
Here is the problem: Adding the Dreamcast Magazine figures together produces a figure of 9.08 million, well below the standard estimates. On the other hand, if we keep the rest of the magazine's estimates but raise the tally for the US to 2.7 million, we reach a grand total of 9.98 million, which would seem to be far too high.
How can this be explained? Does it have anything to do with the third-party variations Sega licensed to other manufacturers? Do we have any way of knowing which estimates measured what or of reconciling the data?