I could see a lot of KO fans wearing a flat brimmed KO snap back. There's a gaming site that does something that I like, and I get it'll probably be harder in regards to some wrestlers merch. But basically, it's just really subtle designs that only other fans the thing would catch onto, and they're pretty stylish. So it's kinda win/win. You look good, and if someone catches it, there's a good conversation piece.
But yeah, totally for the idea of better gear for older fans, and just better overall stuff for the current roster. Some of it is so uninspired. Currently, I'd probably only buy a Cesaro shirt and a KO shirt.
Even something like Rusev's jacket. Hell, I loved some of Cesaro's jackets he's worn over the years. WWE could do a sporting line too. Workout gear