Reeves claimed that deciding not to re-sign with the world's largest professional wrestling promotion was about creative and WWE limiting his opportunities to go his brand. Apparently, he and Triple H got heated during the course of their contract negotiations.
"Me and Hunter had many conversations in that last year and they were quite heated at times. And I would tell him, 'it's not about the money' and he goes, 'it sounds like it's completely about the money'. No, and he finally understood when we were finally done our last talk. It was about creative and it was about limiting me as a brand because I am responsible for my brand, the Ryback brand, the Feed Me More brand, that I believe so strongly in. And when I'm told that I have to go out there and lose in two minutes or not have any buildup for a pay-per-view match, which happened time and time again, when I'm not given opportunities to do promos and be myself, that's what truly bothers me."
Reeves added, "I think the wrestling business has been a certain way for so long, that just because they did some things a certain way, and people have gone with it for so long, that doesn't make it right. And I think it's time to start taking a look at things because the performers are the core of the brand. The WWE does not exist without the wrestlers and wrestlers still exist without the WWE. But the WWE is not where it is without its core, and that is the wrestlers."