My question with half this heel/face stuff, is why don't they just recognize the crowd is gonna cheer who they want to cheer regardless? Let Sasha do her smug routine as the boss like she used to, she was more fun that way, it's the reason the crowd was chanting "we want sasha" during all those matches in the first place.
It's like the concept of a bit of a tweener is lost on WWE. Fucking Kevin Owens gets cheered plenty, doesn't mean he doesn't do his heel shit; also doesn't mean he suddenly stops being funny either.