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[Mibu no ookami]

Was thinking if I could see a pattern in Sony's marketing strategy to see if we can predict when games are likely to released based on when we see an announce trailer or teaser and gameplay trailer.

Title	Announce Trailer or non-Teaser Trailer	Release Date	Time from Announce Trailer
Helldivers 2	May 24th, 2023	February 8th, 2024	8 months 15 days
Rise of the Ronin	September 13th, 2022	March 22nd, 2024	1 year, 5 months, 9 days
Stellar Blade	September 9th, 2021	April 26th, 2024	2 years, 7 months, and 17 days
Until Dawn (Remake)	January 31st, 2024	2024	less than 11 months
Death Stranding 2	January 31st, 2024	2025	Less than 2 years
Concord	May 24, 2023	2024	Less than 1 year, 7 months

What I've taken from this is there is no method to their madness that I can perceive. I think they're just showing games when they feel like they're ready to show something, but in the case of a game like Stellar Blade, that doesn't mean the game is close to release.

One trend I think we've seen though is that Stellar Blade was announced in 2021, where maybe Sony felt they needed to show more titles earlier. Similar with Rise of the Ronin. It seems like now everything from that May 2023 showcase is releasing within a year if not just slightly over. The biggest exception being Marathon which got delayed.

Based on that I'd guess that Concord is probably a Q2 game.

 

[HL3.exe]

Cool, but looking forward to Machine Games' Indiana Jones the most though (on PC, but coming to PS maybe)

 

[SJRB]

Cool, but looking forward to Machine Games' Indiana Jones the most though (on PC, but coming to PS maybe)

Who asked? What does this have to do with this thread?

 

[adamsapple]

Stellar Blade

September 9th, 2021

April 26th, 2024

2 years, 7 months, and 17 days

This was first announced / shown as Project Eve back in 2019.

Death Stranding 2

January 31st, 2024

2025

Less than 2 years

This was announced at TGA 2022.

 

[Mr.Phoenix]

Yup... there is no rhyme or reason as to how they show stuff. None whatsoever.

 

[Danjin44]

 

[adamsapple]

Look at this graph

 

[Danjin44]

Look at this graph

 

[Aloy's Bad Hair Day]

Was thinking if I could see a pattern in Sony's marketing strategy to see if we can predict when games are likely to released based on when we see an announce trailer or teaser and gameplay trailer.

Title	Announce Trailer or non-Teaser Trailer	Release Date	Time from Announce Trailer
Helldivers 2	May 24th, 2023	February 8th, 2024	8 months 15 days
Rise of the Ronin	September 13th, 2022	March 22nd, 2024	1 year, 5 months, 9 days
Stellar Blade	September 9th, 2021	April 26th, 2024	2 years, 7 months, and 17 days
Until Dawn (Remake)	January 31st, 2024	2024	less than 11 months
Death Stranding 2	January 31st, 2024	2025	Less than 2 years
Concord	May 24, 2023	2024	Less than 1 year, 7 months

What I've taken from this is there is no method to their madness that I can perceive. I think they're just showing games when they feel like they're ready to show something, but in the case of a game like Stellar Blade, that doesn't mean the game is close to release.

One trend I think we've seen though is that Stellar Blade was announced in 2021, where maybe Sony felt they needed to show more titles earlier. Similar with Rise of the Ronin. It seems like now everything from that May 2023 showcase is releasing within a year if not just slightly over. The biggest exception being Marathon which got delayed.

Based on that I'd guess that Concord is probably a Q2 game.

Maybe base your timeline on the gap between the announced launch date & actual one.

Sony said about 2 years ago that while they might announce faves, they won’t give release windows until they’re sure they can hit them.

 

[Elios83]

I don't think it's possible to extract a general rule because different titles have been clearly handled differently but in general the announcement-to-release cycle has shortened and even marketing tends to be focused in the 6-12 months before release.

 

[elmos-acc]

What may be noteworthy is that Concord is the only title by a Sony-owned studio. Wolverine, Fairgame$ and Marathon do not yet have release dates at all.

 

[HL3.exe]

Who asked? What does this have to do with this thread?

 

[Mibu no ookami]

Wasn't a good joke.

 

[Perrott]

I agree in that it seems hard to find a pattern.

Closest thing to one would be that their remasters are unveiled less than three months away from launch (two months being the average), while remakes are usually announced around half a year in advance.

 

[ADiTAR]

Cool, but looking forward to Retro Studios' Metroid Prime 4 the most though (on Switch, but coming to Switch 2 maybe)

 

[Angry_Megalodon]

Their only recognizable pattern is randomness.

Not only announcements on game releases but also overall communication, it feels as if nobody is in charge. We don't know what most of Playstation Studios are working on. The majority of their posts are about eating contests and self-reassurance.

 

[nial]

Their smaller games are announced just a few months before release, remember that Helldivers 2 was originally set for late 2023.

 

[Loomy]

Seems like they decided a long time ago to not show games that are 2 years out. Puts unnecessary pressure and expectation on the dev teams.