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[cormack12]

Source: https://www.psu.com/news/sony-shifts-focus-to-monthly-active-users-over-console-sell-in-units/

Lin Tao, the newly-appointed Chief Financial Officer at Sony Interactive Entertainment, has revealed during the company's latest earnings call that it is shift away from focusing on sell-in units of hardware and more on monthly active users (MAU).

Sell-in units was the focus but now we are focused on monthly active users (MAU). The management is focused on engagement and MAU. This is leading to profitability.

Tao added that it wants to improve its control of first-party spending going forward, and noted that PS5's install base will grow with "many of the users" being new to overall hardware ecosystem

 

[KyoZz]

Already posted

Thread 'Sony Aims To Sell 15 Million PS5 Units This Year, but Is Shifting Focus to Monthly Active Users'

May 14, 2025

During the quarterly financial conference call, Sony CEO Hiroki Totoki and CFO Lin Tao talked about the state of the PlayStation business and the strategy and targets going forward.

Totoki-san mentioned during the livestreamed presentation that the PlayStation business is doing "extremely well." The expansion of PS5, both in the number of active users and in spend per user, is "is "expected to continue and drive steady profit."

Looking ahead, Sony seeks to capitalize on its momentum to drive "stable, profitable growth" and "invest thoughtfully to create the future of play."

Sony expects...

• Topher
• Replies: 130
• Forum: Gaming Discussion

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[Venom Snake]

Now that they know their hardware is selling well, maybe they'll also find out what games those buyers want.

 

[mayham2199]

Now that they know that their hardware is selling well, maybe they'll also find out what games their buyers want.

Like they did when they won GOTY last year and also released the biggest GAAS last year? 1 year later and now Sony suddenly needs to find out what games buyers want.