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Sony to double down on Marathon

I don't disagree, but I don't think their current situation is really all that dire.

They've successfully braved the launch critics and consumer response to the state of the game at launch. The game reviewed well. It's just very hardcore and has niche appeal.

If they can keep the current audience engaged and if Sony is willing to invest, they can work on expanding massively the areas of the game that can bring in more casual players (e.g. PvE elements), while leveraging the existing playerbase as valuable test group to obtain feedback.

The main point is that they're not having to rush towards a release date in order to start being able to claim revenue. They're not under those kinds of time pressures. So they can take their time and work on making the overall game better.

They did this with D2. Year 2 and 3 were lightyears better than D2 at launch.
what the hell are you talking about 12,000 players is good are you high
 
for those saying make it f2p how would it support ongoing costs, is the games economy geared that way?
They have a cosmetic shop and battle pass, both are lackluster. For once the earnable skins in the game a many and better for the most part.

It'll go on gamepass and PSN sooner rather than later. Going full FTP would make the cheating situation even worse than it already is.
 

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for those saying make it f2p how would it support ongoing costs, is the games economy geared that way?

The microtransactions would probably have to be completely revamped for it to work as a F2P.
While it has a battle pass and cosmetic microtransactions, no one is buying them. The game is in like 250th place on the Steam sales charts which include both the revenue from the game sales AND the microtransactions. It's literally being outearned by no name $5 indie games.
 
Season two might only be a month away but Bungie needs to deliver and they need to keep delivering.
If my job was on the line you can believe that I would absolutely deliver if it meant keeping my job.
A new map and event just isn't going to cut it, they need to blow us away and as much as I hope they do, personally I just don't believe they can and I really want them to prove me wrong.
 
They should just kick the door and hurt the bungie leaders get it hurts: its money.

If they leave just grab the IPs and search someone else, is not like they are doing such a great job to begin with
 
I think I've worked out how Marathon could be considered a success despite its rapidly falling CCU

It's all revealed in the term "having a blast"

What that means is Marathon, the pinnacle of the #OmegaGenre is like the TikTok to old media. Players experience the game in very short sessions, that's the "having a blast", they can get their entire fulfillment in one short hit. No need to waste hours playing the game when you can have a blast in a few seconds. This means a CCU of ~8K is in fact a massive number.

This is a breakthrough in gaming. Blast havers are at the forefront of a new era.

Look, let's break this down with numbers.

Code:
| Game                       | Date UTC       | Coverage h  | Avg CCU | Peak CCU | Player-hours | DAU range           | DAU midpoint |
| Marathon [Blast Edition]   | Thu 2026-05-07 | 24.0        | 8,680   | 13,384   | 208,318      | 2,975,971-4,166,360 | 3,471,967    |
| Marathon [Normie Brain]    | Thu 2026-05-07 | 24.0        | 8,680   | 13,384   | 208,318      |    69,439 - 166,654 |   104,159    |

Using the new "Blast Edition" metrics of a few minutes per daily active session instead of hours the DAU goes from ~100k to ~3.5M!! That's more players than copies sold. That's how you know a game is popular.
 
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what the hell are you talking about 12,000 players is good are you high
12000 players connected at the same time in Steam.

These aren't 12000 players playing at any moment during a day (DAU), week (WAU) or month (MAU) in PC+PS5+Xbox.

Companies care about their revenue, average revenue per user, profitability, user retention and active userbase in all platforms combined. Not about CCU in of the stores of the game.

It seems to have sold around 2M-2.5M game units (+ addons) in all platforms combined during the first two months, with users who bought it rating it 85.13% in Steam and 4.51/5 stars (90.2%) in PS5, with the media rating it 82% and according to Sony and the estimate I did having a good user retention.

Season two might only be a month away but Bungie needs to deliver and they need to keep delivering.
If my job was on the line you can believe that I would absolutely deliver if it meant keeping my job.
A new map and event just isn't going to cut it, they need to blow us away and as much as I hope they do, personally I just don't believe they can and I really want them to prove me wrong.
I agree (and pretty likely Sony and Bungie too) that the stuff planned for season 2 (it isn't a new map btw, it's a variation of one of the existing ones) won't set the world in fire, and won't attract many new and existing users.

I assume that when they said to be working to engage existing players and attract new ones they were thinking on a longer term, not just season 2.

I'd personally prefer to get a single campaign, or at least a 1-3 players PVE only option to play the existing game and maps without player controller rival runners (they could be still be there but controlled by the CPU). But I'm aware that this requires a good chunk of resources and time, that also could affect the negatively amount of people playing the normal PvP modes, that also could negatively affect Destiny 2 and that their focus for Marathon was PvP.

But I'd personally prefer it over new characters, maps, modes, weapons or skins.
 
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I don't agree with the damned if you don't situation
nobody's really going to care if Bungie gets shut down because this is not the same people who made Halo
Couldn't care less what fans and anti-fans of this game thinks about this situation.

I'm talking from Sony's point of view. Either way, Sony is taking or going to take a huge chunk of finance. It looks like they are willing to keep rolling the dice and hope Marathon hits big at some point and keep riding on hopium and let it bleed money for another quarterly report, which is looking grim. Or they can just amputate it now, take a huge chunk of investment with it but doesn't bleed their money for who knows how long.
 
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How is this not lost money? Sony paid it out already to buy them.

In an analogy (not perfect but off the top of my head), lets' say there's a car worth $20k everywhere.

A guy is amped up and pays a dealer $30k.

He overpaid $10k. Now he can claim that extra $10k is worth it if the car is great holding value and there's tons of people willing to bid it up and buy it from him for $30k.

But if the interest isnt there to maintain the extra $10k of value, then he overpaid and he should just eat reality it's worth the same $20k as it should had been. So that extra $10k he paid is a write off of lost money.
 
Couldn't care less what fans and anti-fans of this game thinks about this situation.

I'm talking from Sony's point of view. Either way, Sony is taking or going to take a huge chunk of finance. It looks like they are willing to keep rolling the dice and hope Marathon hits big at some point and keep riding on hopium and let it bleed money for another quarterly report, which is looking grim. Or they can just amputate it now, take a huge chunk of investment with it but doesn't bleed their money for who knows how long.
I have no idea what Sony is thinking here unless they know something we don't which I don't think they do
I thought Sony was more business savvy than this
 
Bungie was $3.5 billion. Marathon development budget was $250 million, likely not including marketing, and not including on-going costs. It sold 1.2 million and generating basically nothing from mtx. It has been in consistent free fall since launch, losing 15-20% of players WoW. If you're generous this game has maybe made $50 million. So on the bright side, only $3.8 billion to go and it's all gravy from that point on.
 
If / when Marathon turns it around, I expect late stage Japanese WWII levels of Harry Carey on NeoGAF. Very few members will remain amongst the rubble.
 
Well when you buy something for an inflated price, realize it is worth far, far less.... then acknowledge publically it is worth far less than you bought it for

you got to slap lipstick on a pig to save face.

An underperforming, bloated pig....

That will be decimated soon
 
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Translation: we are absolutely going to heavily monetize more and target our whales to keep this bitch afloat and recoup out losses as much as possible
 
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