I think that people haven't grasped Sony's message: It is not that they consider that the services ala Netflix are not the future, for better or worse; They are thinking about the best way to slowly transition without incurring the losses that a sudden shift would entail. MS are filthy rich, and having been soundly beaten under the standard terms, they logically went "Fuck it" and invested in this model: They get to disrupt the market, first, and, second, they can absorb the entry costs because of their ocean deep pockets. Gamepass is most certainly in the red, and will be for some time still, given the initial expenditures, the costs of enticing publishers to join and the ridiculous deals offered; MS are in a position that allows them to do it, but Sony would be foolish to follow suit just because...at least in the next few years.
I believe that their strategy is to go a bit slower, in order to get as much money as possible within the current paradigm; Get their franchises on PC after 12-18 months; Work on improving PS plus, the collection side of it, and PS Now. Most important, however, is the need to create a few more IPs, as to have a string of iconic franchises join the current stable (Uncharted, TLOU, Ghost, Horizon, Gran Turismo, Ratchet, soon enough...), so that when they decide to shift gears, they will get tens of millions of customers almost immediately. They are certainly aware of the power of strong, iconic IPs, and their decision to leverage the existing ones to produce shows and movies around them serves generating more awarness. I see Sony adopting HBO or Disney's approach: The latter streaming services are gaining market share really fast (especially Disney) on account of the quality of their content, deemed prestigious by many. Netflix, while having had many, many years headstart, will no doubt be facing stiff competition from now on.
Now, I know that MS is no Netflix, and can throw twice or thrice the money Sony can inject into its potential platform, should they want to. All I'm saying is that Sony can adapt, and will probably leverage this current generation's output to be propelled when the time comes.