Kaiba's an enormous dick, and getting cards the easy way simply denies him the gratification of being an enormous dick to everyone around him.
If only he was a dick on the level of Dio, perhaps I could get some enjoyment out of him.
(and yes, there are one-of-a-kind TCG cards, even in Yu-Gi-Oh!. They're typically tournament prizes.)
This seems like a crazy scene. Also seems like that would be an unfair advantage, depending on what kind of card is awarded, but I guess the thought is that they've earned that advantage.
Perhaps a third of the season's episodes are Duel Monsters. Granted, I'll give you that Duel Monsters is represented horribly in S0, and I suppose its presence held extra interest for me as I've seen all of Yu-Gi-Oh: Duel Monsters and played the game extensively in my teenage years; for that reason seeing it in a prototypical form was actually kind of neat. Furthermore, the "make shit up as you go along" aspect of Duel Monsters in S0 is reminiscent of early Yu-Gi-Oh: Duel Monsters, which I always found to be comical rather than frustrating in its total absence of rules and logic. I can entirely understand how it's entirely unappealing for someone who has no history with the franchise, of course.
As I see it, there's two ways the show could take the Duel Monsters concept that would appeal to me. First, it could introduce actual strategy so that the duels become battles of wits instead of "I'll just pull out whatever card I need for this situation." Second, it could increase the ridiculousness to a melodramatic fever pitch. It made a move in that direction when it used physical representations of the card monsters battling it out with each other, but their fights were bland and lacking energy.
The idea of the show is something I can get behind, but the execution is so mediocre in general that I find it difficult to be engaged and not feel like watching it is a waste of my time.