Square Enix ‘Balan Company’ action game brand title reveal set for July 23

IbizaPocholo

NeoGAFs Kent Brockman
What the hell is "Balan Company"?

Is the world Balan missing the letters C& E or something?

What a pretty terrible name without context right now.
 
I tried to Google the location of their "Balan Company" studio and I can't find it? Is it just another division within their Japan headquarters? Is it even another studio?
 
What the hell is "Balan Company"?

Is the world Balan missing the letters C& E or something?

What a pretty terrible name without context right now.

Balan Company is a studio under Square Enix with a focus on making "action games," which will bring in in-house and external developers.

Source: https://www.animenewsnetwork.com/ne...nches-balan-company-action-game-brand/.161920

Apparently the "company" moniker means a "a company of actors" and not like, a business company. Glad to see SE trying something new-ish.
 
Agreed. Left Alive is the worst game of this generation, and it's a Square Enix game no matter if it was outsourced or not. It had their name attached to it.

*cough cough*

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