How hard is it to convince publishers to sell their games on GOG.com?
Guillaume: Well, it is all about keeping on building up your credibility in the end. Back in 2007 - one year before the official launch of GOG - it was really tough to convince rights owners to go the DRM-free way.
There were concerns about piracy mostly, which was quite paradoxical when one bears in mind that those old PC classics had unfortunately already been pirated heavily. Put a DRM on a title that was initially released without any and all you will achieve is triggering the users wrath i.e. encouraging them to... pirate those games even more! Therefore, we took the time to meet some key players of the industry and explain them that the best way to revive back-catalogue content was 1. to make the whole experience hassle-free for the end user (no DRM, full Windows compatibility, 2 SRPs for the whole planet, unlimited re-downloads) and 2. put much heart and efforts into the products themselves, by preparing exclusive free goodies (wallpapers, soundtracks, manuals and many other!) for our users, as well as doing some interviews with some legendary folks from the golden PC era.
Basically, cultivating ease of use, passion and nostalgia is the most appropriate method to give a well-deserved second youth to PC classics. We eventually managed to convince Interplay to take part in the GOG adventure... and then many others followed (40+ publishers and developers gave us their children... I mean... their beloved games so far
Every new key partner announced on GOG is basically one more step towards convincing the few remaining skeptical ones. The massive licensing deal we signed recently with Atari-Hasbro for some major D&D RPG games (Baldurs Gate anyone?
allowed us to go back to some key publishers with some heavy arguments on the plate and we are working hard to sign some major titles in 2011. Rights owners need to be shown that our model is working fine, not causing any harm and most important, that it can help them monetize some products that got forgotten in their attics while millions of people have been expecting their comeback for ages. Being only 2 years old, I think GOG quite achieved that so far.