Hmmm didn't I buy Test Drive: Ferrari for like 7.50$ the week after it came out? lol... I think that was even before it got on steam.
When I saw it on the front page, I assumed it was going to be 75 percent off. Then I remembered all the ways it was broken (and never patched) and was wondering if I'd still talk myself into it. 33 percent off? Pfft. You're right, everyone else had this at 75 percent off weeks after release. They're really milking the Steam fanboys on this one.
EDIT: It was available on Steam, it was just 10 dollars more than every other service And no sale. 39.99 vs 7.50. Fight!