Hey y'all. Because I love Steam GAF I thought I'd post some numbers here that I won't be posting or linking anywhere else. Thought it would be interesting to see how a game fares on the Weeklong deals.
My game, Cook, Serve, Delicious! went on sale along with 42 other games during 4/14 thru 4/21. Here's the breakdown:
-In total, CSD was the second worst discount of the sale overall at 30% off ($3 off the $10 price), with one other game opting for 10% off (one game bundle was 20% off, however that resulted in a substantial discount of $50 off the $250 price). Eight games had a 50% off discount, and 25 other games went with 60% off or more. I got to choose that discount, of course.
I had a few questions from people asking why the discount wasn't as low as they'd like it.
-Alongside the sale I did a new update that introduced controller support, a harder difficulty and new game plus, among other additions. It's hard to gauge how much that pushed the game, as quite a few people seemed happy with it but I didn't see a large amount of shift in terms of coverage. Most YouTube personalities who are covering the game on a weekly basis are still doing so without any of the new features affecting their play styles. My own YouTube vid showcasing the new 2.5 features got about 85 hits total, haha. Having controller support does allow my game to show up in controller enabled game filters and such, however, so exposure on Steam has definitely increased to some degree.
-I was also able to be featured in the new Updates category, however that was buried fairly quickly with update news from other games.
-The last discount for CSD was in December during the Steam Sale, at 50% off and a 75% off flash sale.
My goal was to have double the daily revenue I usually see...and man, that got surpassed pretty quick! Really happy with the results. While the first day of the sale was the largest by far, with a nearly 14x revenue I usually see on a Monday, that's mainly due to being featured on the front page as part of the Weeklong Deals. However sales still stayed pretty strong all the way into the next Monday.
Overall I made $14,243 for the week long sales event, which is way more than I had anticipated. I think that's really good for the second weakest discount of the sale, during a non-major sales event, with little exposure on Steam aside from the first day's deal link on the front page.
If you really want to see how well you can do on a sale using the midweek madness or other one game promotional sales,
Dustforce devs have a great breakdown (they made about 9x in three days). But yeah, for something I did on my own I'm really thrilled. I'm curious to see how sales will do this week now that I'm back to normal price.
