Hi. I'm a freelancer for some fairly large gaming sites. In the interest of being helpful and seeing Toxikk succeed, I thought I'd offer some insight from this side of things. I'm just out of surgery and I really want Toxikk to succeed, but I'm also keenly aware of some stuff I think you might want to know.
1) Unless it's a site as big as IGN, Kotaku, etc, it almost guaranteed does not have the budget to buy every game that comes its way. EDIT: Heck, as I understand it, even those sites don't have the budget to buy every game that comes their way.
2) Gaming journalism doesn't make a lot of money, especially for smaller sites. As a result, they need hits. Hits come from the biggest games. So they tend to focus on those. Not everyone does, but quite a few do.
3) Big sites tend to avoid PC-centric games (like, y'know, arena shooters) for just this reason. And they're the guys that really help games take off.
EDIT: 4) YouTubers tend to focus on games they can make good videos out of. Some, like TB, seem to review anything of interest to PC gamers, which is awesome, but plenty do stuff that gives them good scarecams, bugs, and stuff. Not really good games, but lame ones that make for silly antics.
In other words, any hurdles in anyone's way will discourage them from covering your game. This goes for all developers: if journalists and youtuber's won't cover your game, your game is going to have an insanely hard time selling well.
A site has to pay staff, buy gear, buy games (I spent about $2,000 on video games last year out of pocket, in order to continue doing my job, and I'm super poor), and then prioritize the stuff that makes them the most money. I get it--you need sales, and I also get that there are people who pretend to own YT channels with lots of subscribers and lie about it. But gaming is expensive for solo operations, and it's way more expensive for gaming websites. Literally the only guys out there with the kind of budget to spend on games are YouTubers like AngryJoe and Pewdiepie, or websites like IGN and Eurogamer.
The deck's already stacked against you. Not offering review copies is gonna harm you big time. Please, please consider giving out review copies to people who request them (as long as, of course, you verify that they're real YouTubers and not scammers). I want Toxikk to succeed. UT2K4 is STILL my most-played video game of all time. Arena shooters are my jam, even though I'm terrible at them.
I've been through the whole "we're the successor to the arena shooter, we're going to bring it back" thing before, and it hasn't worked out well. The "if you're a real fan of the genre, you'll buy our game" thing has been tried with plenty of games like, say, Nexuiz, and that didn't turn out well.
You've got a lot to prove, and I hope you make it, but it's not as simple as "if you really want it, you can afford it."
It's a symbiotic relationship you've got with the press: you need coverage, they need hits. You both have to do your part to make this work out; you can't just make them work for it.
Best of luck.