Oh wow that's an unexpected promo. I actually just bought a 1080. I'm hoping Newegg will give me it as a show of good faith, they've done that before.
Well it's a high profile PC game and Microsoft wants gamers to start using their store. Much like Ubisoft bundling their Uplay titles, so I wouldn't say it's completely unexpected.
That's a UWP game only, right? No Steam version?
I've been out of the loop for a bit.
Correct.