1. I think the frustration with the whole Alex trailer thing is that, it just continues this overall feeling of silence coming from Capcom. We only get official word on thursdays through the capcom-unity blog, or a frustrating 'announcement of an announcement'. If it were up to Capcom, we'd have gone until today until we saw Alex in motion for the first time. Considering they are currently accepting cash for the character through the season pass, it goes without saying that people want to see what kind of support and content they should be expecting from Capcom going forward, whether its paid with real money or fight money.
I loved Garrett's trailer. Considering the resources at his disposal, he did an incredible job. We really got behind it cause it feels like we're sticking it to the man by going against this carefully crafted marketing plan that they are strictly adhering to. There are some ways in which Garrett's trailer is infinitely better - the trailer showcased other paid content, not just Alex (co-marketing paid content is a solid thing), and it used the original character theme. It would actually be smart of Capcom to, at one point, reintroduce classic character themes when available right into the game. We're just, and you guys cannot imagine how frustrating this must be to the US & UK Capcom community guys, all beholden to the will of Capcom JP's marketing team right now. I'm sure anything that gets said or announced is going through them first. Its supremely frustrating for the current userbase, as there are a plethora of features that we are waiting for and announcements we want to see made.
2. I don't see a reason to attack Capcom for releasing a trailer for a character on the day the character is actually available for use & sale. I'm not going to necessarily defend them either, since they've clearly made mistakes when it comes to SFV, but attacking them for not putting out a trailer at specific day or time is a bit absurd. If their reasoning was they wanted the marketing material for said character to be available the day the character goes on sale, then you can't really fault them for that. I mean, yesterday we were all concern-trolling Capcom in 'man, did the marketing budget just evaporate for SFV? Is that why they can't put out a trailer?'. A day later, we get some marketing-produced trailer complete with licensed music and its 'How dare Capcom not release the trailer before the character was out!'.
I'll sit here & criticize Capcom's marketing staff for not making proper use of a highly watched CPT event as a place to air an Alex trailer. I'll do that all day long. It's silly of them. But it's just a trailer - nothing to get worked up about. I mean, when they announced he would be out 2 days after the patch, you had people spouting concern at how far behind Alex was if they needed just that extra bit of polish time to get him in March. But he was clearly done in time. Capcom just has this really weird way that they are doing things that doesn't make much sense. But this is Capcom - if you've dealt with any of their major fighting game releases in the past, you would know not a whole lot of their decisions can make sense sometimes.