If a player runs away, it means they don't know how to play footies beyond general spacing.
Make them eat big punishes. Mix up your stuff. For Urien, I'll space my knee drops and psych them out, then get in. Oh, look at that, you are in the corner and free to whatever random AR mashed out combo I can muster.
Mixing up fireballs is great too, because it allows you to get in with your timing. Any forward carrying movement moves help as well, especially when you know how to place that shit right right and make them whiff their twenty or so sweeps.
I actually like this playstyle because it means free wins for me.