I always wondered.
VIII has issues but I always liked Squall a great deal more than basically every FF protagonist, Zack comes pretty close. But most people can't look at 8 without the typical "Oh look at the grumpy emo guy" stuff, so og well.
I didn't know anything about the FF series until I played 7 and 8 and also 10 pretty close together.
I didn't enjoy 7, I loved pretty much everything about 8 except for Irvine and a few party members.
I liked the setting of 10, but I hated pretty much the entire cast, that game should have been Jecht, Auron and Braska's amazing bro journey.