I don't think quickplay is really necessary or relevant to our goals.
Yeef used to run quickplay on the Jank in the day, and it very rarely filled up with more than a few redirected people. Quickplay is more likely to send players to your server when its almost full: after all, who would want to play on a near empty server? To get around this, many lower level servers will run bots off of Steam accounts, so quickplay is most likely to send players there (these servers also usually have the long pinion counters as well, so they're looking for quantity over quality).
If we can establish a quality, open community geared towards somewhat more experienced (read: have completed the tutorials) players, people will flood in naturally.
As an example, Gibbed Gaming is a server with quickplay, yet every afternoon the server first has to be started up manually by the regulars. It isn't until the server is more active that people get redirected there: that's why donor have reserved slots, so they can still join despite quickplay keeping the server at 24/24 once the regulars start it. Once the jank got started, it was no issue keeping it full until everyone went to bed: it was more getting it started in the first place that was the issue. On the other hand, ster's server is almost always active. Many people queue up for it not just because ster, but rather because its one of the few nocrit, no spread, custom map servers that is actually tagged up as so. It's hard to find good nocrit servers, everyone basically queues up to the same few.
Basically, I think if we tag up the server so people can find it in the browser, have a website community, and advertise some, we'll form a healthy community (in hindsight, "The NeoGAF server" made it feel exclusively for NeoGAF users) and still be able to run our server the way we want, not the way Valve wants us to.