I haven't played for more than an hour, as I'm at work now, but the combat seemed pretty much the same as the last game, if I recall correctly (I never finished the first game, but I played quite a bit of the PC version). It feels the same. It's punch punch, counter when the prompt appears, punch punch, finisher move, etc, etc.
Personally, I think Web of Shadows had the best combat, Spider-Man 2 had the best swinging, Shattered Dimensions had the best story, and Ultimate Spider-Man had the best art style. I'd love to have an open world Spider-Man game that combines the best parts of each of those games, with a narrative that encompasses Spider-Man's comic history, from his early, Amazing Fantasy years, down to Superior Spider-Man. I think, spread across 3 games, that would be an epic Spider-Man trilogy. But, yeah, Activision. At least it looks like they are stuck with movie games, so hopefully Disney/Marvel can make an awesome comic based game at some point in the future.
EDIT: Yeah, I can see why beating on one guy makes sense, but I like hopping around between enemies because it looks cool. Lol, and seems like something Spider-Man would do moreso than Batman (I imagine Batman would just take out one dude at a time, with crazy precision and speed).