On the point about money, the article ends with that being a big motivator in improving diversity relations.
But in the past couple of years, Intel decided to try a few other approaches, including hiring
.
Well, not
. You can't say
. At least not in the United States. In some European countries, like Norway, real, actual
—for example, a rule saying that 40 percent of a public company's board members must be female—have worked well; qualified women have been found and the Earth has continued turning. However, in the U.S., hiring
are illegal. ”We never use the word
at Intel," says Danielle Brown, the company's chief diversity and inclusion officer. Rather, Intel set extremely firm hiring goals. For 2015, it wanted 40 percent of hires to be female or underrepresented minorities.
Now, it's true that lots of companies have hiring goals. But to make its goals a little more, well,
-like, Intel introduced money into the equation. In Intel's annual performance-bonus plan, success in meeting diversity goals factors into whether the company gives employees an across-the-board bonus. (The amounts vary widely but can be substantial.) If diversity efforts succeed, everybody at the company gets a little bit richer.
Granted, Intel has further to go than some other companies, in part because most of its workforce is technical, unlike newer social-media companies. And with about 100,000 employees worldwide and decades of entrenched culture, it's a slow and hulking ship to turn around.
But since it began linking bonuses to diversity hiring, Intel has met or exceeded its goals. In 2015, 43 percent of new hires were women and underrepresented minorities, three percentage points above its target. Last year, it upped its goal to 45 percent of new hires, and met it. These changes weren't just happening at the entry level: 40 percent of new vice presidents were women and underrepresented minorities. Intel's U.S. workforce in 2014 was just 23.5 percent female. By the middle of last year, the percentage had risen two points, to 25.4 percent.
Intel has also introduced efforts to improve retention, including a ”warm line" employees can use to report a problem—feeling stuck in their career, or a conflict with a manager—and have someone look into it. A new initiative will take data from the warm line and from employee exit interviews to give managers customized playbooks. If a group is losing lots of women, for instance, the manager will get data on why they're leaving and how to address the issue.
Intel isn't perfect—its $300 million pledge for diversity efforts was seen by some as an effort to rehabilitate its image after the company got caught up in Gamergate, a complex scandal involving much gender-related ugliness. And women who have worked there say Intel's not immune to the sexism that plagues the industry. But I was struck by how many people talk about the company's genuine commitment.
Elizabeth Land, who worked at Intel for 18 years before leaving in 2015, says the hiring goals did foster some resentment among men. Still, she wishes more companies would adopt a similar approach, to force hiring managers to look beyond their immediate networks. ”If you're willing to spend the effort and the time to find the right senior-level females, you can."
Shelley Correll agrees. ”Tying bonuses to diversity outcomes signals that diversity is something the company cares about and thinks is important," she says. ”Managers will take it seriously." In fact, she points out, the idea has history: PepsiCo did something similar starting in the early 2000s. When, in the second year, the company didn't meet its goal of 50 percent diversity hires, executive bonuses suffered. But eventually the company's workforce did become more diverse. From 2001 to 2006, the representation of women and minorities among executives increased from 34 percent to 45 percent.
, they improve quite a bit. Obviously, if someone hasn't read the full article, they'll feel resentment over that where they still ignorantly disbelieve in unconscious biases and believe in the meritocracy fallacy.