If he is, I don't get the comparison.
Well you should compare the specs and prices to start with. Don't get me wrong, the car itself is fine. I get it. IT'S A DRIVER'S CAR YOU JUST DON'T GET IT MAN.
Thing is, it's a slow driver's car, now being picked up like a fad, and the already inflated price is now being inflated further by fad-like demand and scumbag dealers laughing all the way to the bank. Lots of cars were driver's cars before this and lots will be in the future. And they will be cheaper, with less hype and less disappointment.
It also introduces a couple of mild sicknesses that I find irritating.
Scion's no hassle pricing is now HASSLE pricing.
Subaru's amazing AWD heritage is now irrelevant.
Toyota's um...well I got nothing on Toyota.
The BRZ reminds me of Krispy Kreme Donuts and Chik Fil A. Basically people were becoming excited because it was now cool to eat donuts and fried chicken, things that had always been delicious, regardless of who was marketing the shit out of them.
Get a Miata, drive it like you stole an Integra. BRZ experience achieved.
I'd also be interested to see how this thing is being received in Europe, where they have always had loads of good handling cheap driver's cars.
But maybe you think the BRZ is fast.
Maybe you think the BRZ is great value.
Maybe you think the BRZ looks unique or compelling.
Maybe you think other donuts and fried chicken tastle like poop.
Imagine going through all that shit to get one of these things, and then getting your ass handed to you by a stock Mini Cooper every time you drive up a hill.