Dude, I have no idea how Toyota does it.
For the last two weeks at work people were coming in from out of town during the week, and then fly home for the weekend.
For the past two weeks they had two different rental cars.
Last week was a 2012 Toyota Corolla S. Holy shit, what a piece of trash.
This is basically the same Corolla they have been selling since 2000. It's a terrible, ugly, loud, barren, slow, and uncomfortable monster.
This week is a 2012 Ford Focus SE (sedan). Wow, this is an amazing car, and especially because it cost the same as a Corolla S. In every category the Focus is vastly superior than the Corolla. I was extremely impressed by the Focus interior, power, and driving mechanics when compared to previous generations, and compared to any previous generation compact car.
Similar experiences when I rented some cars for work.
Hyundai Elantra (sedan): Extremely impressed. A bit bigger than the Focus (I think) but I liked the build of the Ford better. Basically better than any compact from Toyota, Honda, or Chevy.
Ford Taurus SEL: As far as I can tell it's better in every category (maybe not interior space) than my friend's 2012 Lexus ES.