Sky Sports are set to run a dedicated Formula One channel next season which will be available to Freeview customers for a monthly fee.
In a move aimed at appeasing frustrated British F1 fans following the unprecedented switch from terrestrial to pay-TV, Im told that Sky will operate the package at a cost thought to be around £10-a-month.
The new channel will be included free of charge in Sky and Virgin Media packages.
AbuDhabi1Set for a change: F1 will be screened on Sky Sports next year
Sky agreed a highly-controversial seven-year deal with the BBC to share the rights from 2012 onwards earlier this year.
The new contract will see Sky screen all 20 races with the BBC broadcasting half that number, as well as a highlights show for every grand prix.
Almost 40,000 petrol heads signed an online government petition protesting the move, with many saying theyd no longer be able to afford to watch the sport.
But Skys latest decision will leave fans in a position to tune in to Formula One next year without having to fork out for Sky's full package which costs in excess of £60-a-month.
Lewis Hamilton ADLew beauty: Fans will be able to watch Hamilton & Co for £10-a-month
The new channel is set to run for three days over the course of a race weekend. The service will include live coverage of all three practice sessions as well as qualifying and the race and it will also host an F1 legends programme.
Sky Sports F1 chief Martin Turner is busy putting together his team for 2012, with lead commentator Martin Brundle in line to make the controversial switch from BBC to Sky.
Brundle is expected to team up with David Croft for the commentating duties with former rugby presenter Simon Lazenby anchoring the programme as revealed by this blog in October.
Steve RiderWelcome back, Steve: Rider fronted F1 programming on the BBC and then ITV
F1 broadcasting veteran Steve Rider has also been snapped up by Sky, and is in Interlagos for this weekend's Brazilian Grand Prix, filming the first in a series of legend interviews for the broadcaster's coverage in 2012.
Im told that BBC presenter Jake Humphrey was approached to anchor Sky's F1 coverage, which he promptly snubbed in favour of staying with the BBC.
Sky are expected to reveal their plans in full next month.