Sponsorship in F1 in general seems so weird to me.
I understand why these companies do it, but I don't understand the audience they're targeting. I just don't see it. Perhaps it is because I'm not the target audience (i.e. filthy rich), but even then. Would I care about Petronas being the title sponsor of Mercedes? Or am I supposed to care about Mercedes as a Petronas stockholder, even though I favor Ferrari, because they don't create filthy peasant cars? As a regular Mercedes fan I'd be mad at Petronas for ruining the livery. Who's the target audience for PDVSA? Or are they (Petronas, Total, etc) targeting car enthusiasts, hoping they'd buy their lubricants and other products? But even then it can't be worth the money they're throwing around, can it?
Or maybe I'm just very tired and not able to see what's obvious right now.