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The M&M’s are getting a new look to become more ‘inclusive’.

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eddie4

eddie4

Genuinely Generous
mortal said:
They're not even human.
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1jp45n.jpg
 
Chittagong

Chittagong

Gold Member
I try to inject inclusive and diverse into every pitch, presentation and blog post we do now. Easy way to show you are down with the kids.
 
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kanjobazooie

kanjobazooie

Mouse Ball Fetishist
It's hilarious when companies use diversity and inclusion as a marketing tool. There's nothing sincere about these practices.

Having said that, the change is barely noticeable. The biggest change was making the female character wear normal sneakers instead of high heel boots. I consider that a positive change because she looked fucking stupid with the old boots.
 
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GeorgioCostanzaX

GeorgioCostanzaX

Gold Member
If people who have a knee jerk reaction against this type of messaging hadn’t told me to be outraged I wouldn’t have even know a change was made: they look the same to me? I just find it funnny corporations spend so much time money and effort on something that’s not even a major design change and yet still manage to piss people off.
 
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GeekyDad

GeekyDad

Gold Member
MrMephistoX said:
If people who have a knee jerk reaction against this type of messaging hadn’t told me to be outraged I wouldn’t have even know a change was made: they look the same to me? I just find it funnny corporations spend so much time money and effort on something that’s not even a major design change and yet still manage to piss people off.
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RPS37 said:
IMHO they’re not that big of changes.
Who fucking cares?
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Oh, so they already changed 'em. :D I didn't notice any difference. I just find it hilarious that it's an actual news story.
 
kanjobazooie

kanjobazooie

Mouse Ball Fetishist
MrMephistoX said:
If people who have a knee jerk reaction against this type of messaging hadn’t told me to be outraged I wouldn’t have even know a change was made: they look the same to me? I just find it funnny corporations spend so much time money and effort on something that’s not even a major design change and yet still manage to piss people off.
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I don't think there is an actual outrage. People on Twitter are mostly reacting to the announcement with "why?" and stupid jokes. The article did mention that.

And the company's twitter is playing into it.



If someone is actually bothered by chocolate mascots, they need help.
 
Alx

Alx

Member
I didn't even realize there was more than 3 M&M's character, only saw Red, Yellow and Brown in ads over here.
Also "Red being less mean to the others" ? Isn't that the definition of its character, Red is mean, Yellow is dumb, Brown is bossy ?
 
O

Ormberg

Member
The only KPI is if revenue goes up after this brave and empowering transformation. If it does then campaign was a success.
 
GnomeChimpsky

GnomeChimpsky

Member
The two female characters will wear less stereotypically feminine attire now, as well — the brown M&M’s heels have been lowered to sensible pumps, and in lieu of her signature go-go boots, the green M&M now sports a pair of “cool, laid-back sneakers to reflect her effortless confidence.”
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He1qQFj.jpg

Which one is non binary?
 
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Fox Mulder

Fox Mulder

Member
Alx said:
I didn't even realize there was more than 3 M&M's character, only saw Red, Yellow and Brown in ads over here.
Also "Red being less mean to the others" ? Isn't that the definition of its character, Red is mean, Yellow is dumb, Brown is bossy ?
Click to expand...

Whoa bigot, that’s not very inclusive to stereotype colors like that.
 
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Soodanim

Soodanim

Gold Member
This was all by design.

The article is funny because it highlights the pisstaking, but really they’re playing babyface and heel at the same time and relishing every type of reaction, because it’s all eyes on them at the end of the day. Every time someone shares an article/tweet/video with their ridiculous/progressive (you choose) statements about inclusivity and social issues, it encourages someone to share the article with another group of people.

What is marketing? People knowing your product exists. You want them to remember. It’s not ever going to be about social issues, that’s the bait that makes you tell your friends. The next time you’re in a shop, people will notice the M&Ms and that’s already a victory. They manipulated you into marketing for them for free.

How many boycotts do you think this will get them? Will they last? Compare that with how many people that will think “I love peanut M&Ms, but it’s been ages since I had some” and will now buy a bag.

Mars has good marketing people.
 
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