I'm sorry people feel disappointed in the "brawlers."
I do think the CE is a good package overall, and people were very excited about the package before they had any idea about the DLC, so I do find it a little strange that getting something extra (but not exactly what you wished it would be) would actually cause people to reverse their feelings. I personally voted for a different pack to be included, but sometimes things aren't that simple.
Is the DLC "under-handed"? Although I work for Capcom now, even as a life-long SF fan, I don't understand these feelings. The DLC you see on almost EVERY other game limits the player-base. If you don't want to pay for the DLC, you are not getting the same great experience, and won't be able to play with your friends (FPS map packs, Soul Calibur's DLC characters, etc.). I'm very proud that SFIV has not taken this road, and gives you the entire game, all the modes, all the moves, and all the characters as the BASE package.
The DLC that does actually affect the game is also free (expanded online rankings, matchmaking, and match recording stuff). I have to think that for anyone that's actually into Street Fighter, that stuff matters a lot more than El Fuerte's chef hat.
If you do want El Fuerte's hat, however, yes, Capcom is asking you for 80 cents. That is indeed Capcom trying to make money. That we're in business to make money cannot possibly surprise anyone. Where your voice comes in is whether we can make money while ALSO recognizing fans' voices and providing them great experiences. Listening to the fans has been a big priority for SFIV throughout its entire development (from bringing back the franchise in the first place, to playtesting with fans, to letting them pick characters to include, and even putting their faces in the game). The Collector's Edition in particular has a lot of solid fan service.
CE aside, you get everything relevant to the game for free. If you're a big SF fan, the DLC is a chance to go the extra mile for some non-essential goofiness and support one of your favorite franchises. By supporting Capcom and making SFIV a success, you are supporting the production of future SF games. If SFIV is not a success, the odds of making more games like this get pretty slim. If supporting the SF franchise in this way or just getting the zany alternate costumes is not important to you, there is no pressure to buy it whatsoever--you are still playing the same great game as everybody else.
I'm not telling anybody anything they don't alreeady know, I guess I'm just looking for a little perspective here. I'm proud of the SFIV package, and VERY proud of the decision not to nerf gameplay with DLC. The bottom line is that SFIV is a potentially epic game--angry discussions about 80-cent hats do not embiggen us all.
best,
Seth