The WWE is pretty much ice cold right now from a business perspective. Make no mistake, they're not going out of business anytime soon but they've had some real miscues from the business side of things and appear to have no interest in creating new stars outside of their top pick, which is Roman Reigns.
They launched the WWE Network, which is an amazing deal for wrestling fans: $10 a month and you get oodles or old archived content as well as all their pay-per-views. Since the ppvs by themselves were over $50 each, that's great...for fans. However, you just gave away a TON of your biggest revenue stream.
The bigger issue was they were telling shareholders that they were expecting upwards of four million subscribers. As they only get about four million people watching Raw on a given week, this was completely absurd. More laughable was them claiming that over half the citizens of the USA had "an affinity" for WWE. Seriously, every other person you see on the street? They're a WWE fan! They've been able to get about 600,000 folks worldwide to subscribe, so yeah, those numbers were completely overblown.
They also were promising enormous TV rights fee increases to shareholders. This made sense as every live event show has been getting ridiculous increases, even shows that get 1/10th the ratings WWE does. However, that didn't happen, as no one wanted to bid on something that gets borderline advertisers. If you watch Raw sometime, see how many car ads there are. Answer: zero. The WWE fanbase is a lower income group...which may hurt Stern's efforts to sell machines. Now that said, I know folks that will spend thousands of dollars on memorabilia, so there are folks out there who will buy it. How many? No idea.
I will say that I think it will do well on route. I have fans that hunt down WWFRR machines just to play on location. Yes, they still exist in the wild.
The little I've seen of the design of the machine has me interested. I have very little interest in current roster outside of a few guys they don't deem worthy to showcase, but apparently the LE version is all legends...which will be very interesting.