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[The Verge] Microsoft may stop marketing of Xbox consoles in EMEA and focus only on Game Pass, Cloud, PC and Xbox Controllers
- Thread starter LakeOf9
- Start date
Verchod
Member
So hold on... The main reason they didn't sell many consoles is surely because their games line-up was either poor or non-existent, or they were just terrible at marketing it.
But now they're ditching the hardware to be what is essentially a games publisher. (Which they are shit at.)
But now they're ditching the hardware to be what is essentially a games publisher. (Which they are shit at.)
Thick Thighs Save Lives
NeoGAF's Physical Games Advocate Extraordinaire
Huh, didn't know that the verge has started putting articles behind a paywall.
Loomy
Banned
I don't know who Warren's editor is, but that should not be part of the article. It screams "I've been in the know for a while" without adding anything of substance to the article. Who the hell prints something they can't verify?In May, I received a tip that Microsoft is changing up its Xbox strategy for the new financial year in the EMEA regions. I haven’t been able to fully verify this, but the tipster claimed Microsoft will stop marketing Xbox consoles in certain markets in EMEA and focus only on Game Pass, cloud gaming, PC, and Xbox controllers. Microsoft has been struggling to sell Xbox Series S / X consoles in many countries across EMEA, and the tipster believes Microsoft will now allocate less console stock to Europe as a result. If you’ve heard more, let me know.
A few weeks after I received this tip, Xbox tweeted: “No console, no problem” in a post on X about the new Xbox app for Fire TV sticks. If Microsoft is genuinely rethinking its console strategy across Europe, it will be interesting to see where stock is allocated for its upcoming discless Xbox Series X console.
Microsoft has already committed to a next-generation Xbox, but I’m more convinced than ever before that the future of the Xbox looks a lot like a PC.
So a tip that Warren can't verify
Plus "the future of the Xbox looks a lot like a PC"
yazenov
Member
I mean, they told us that hardware sales are not important whenever Xbox sells like shit in the sales threads as some form of self defense script demaged control.
Now they're pulling out of the hardware market literally. It's ironic that their lie became reality.
The Xbox fanboys were right all along
Now they're pulling out of the hardware market literally. It's ironic that their lie became reality.
The Xbox fanboys were right all along
NickFire
Member
If this is nonsense than I would also expect them to stay the rumored course and stay in hardware. But man, if this is legit then I just don't see that happening.
Mibu no ookami
Banned
It's really difficult to transition to being a 3rd party publisher while also trying to promote and spotlight your own platform.
Sega took a much different approach, but we didn't have digital retail back then.
From Microsoft's point of view as long as people are still willing to buy Xbox and still willing to buy GamePass, they would be foolish not to keep the perception that they're still in the console business/platform business.
Sorcerer
Member
The stick/Keystone is dead. Phil said as much. Once they hit Samsung Tv's the idea was pointless. Who is going to waste and Hdmi and yet another power outlet just for cloud gaming from Xbox? Might as well get the service on existing devices. No hardware for them to create and try to sell.
If Xbox did try to make their own streaming device like Roku and Firestick, they will never make an inroad. Far too late and competitive in that market. If somebody really wanted that they could just buy an S I suppose, although bigger and clunkier.
Just make their next console a stick.
Sorcerer
Member
I guess they could, but what would it offer to make it unique? If they let the cat out of the bag with Samsung and Amazon, and who knows what other deals are in the works, they may have shot themselves in the foot. Would they pull the app from the partner devices? That would piss people off I would think, but they don't seem to be concerned about that lately. LOL!!!
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Astray
Member
My thinking is, if the brand itself is the last standing vestige of the ecosystem, then it simply makes sense to keep promoting it in some manner.
Also it just feels like they don't expect to list anything new at retailers, otherwise they'd be still advertising and doing price cuts etc.
This feels like part of a slow agonizing death that was unnecessary, if the Microsoft gaming leadership actually cared about the fans, they'd just tell them what's the plan instead of empty reassurances followed by further cost cuts and studio closures.
Spitfire098
Gold Member
Absolutely nothing of value list for Euro bros
ChuckeRearmed
Member
Did they even have marketing there?
Banjo64
cumsessed
And Steam, Switch and PS.
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Cyberpunkd
Member
They see people out here like me doing Gods work letting everyone know the power and strength of Xbox and realised theres no need to market it thereself.
Tajaz2426
Psychology PhD from Wikipedia University
All those fools who will still be paying for Gamepass on consoles as they start twilighting the XBox. This is without a doubt absolutely fascinating, dismal, and funny as all get out. They are going to work to get a paycheck nice and hard and then open that bank account so Microsoft can get some of that sweet money back from those purchases.
Love to see it.
Love to see it.
Loomy
Banned
Ironically should have stuck with the Xbone TV schtick
TheTony316
Member
I haven't seen an Xbox commercial in Europe since 2008.
Alebrije
Member
That means Will be a collectors item by 2050
Skifi28
Member
Killjoy-NL
Gold Member
Xbox never even stood a chance. The only time they came close to not being 3rd place was with a 18 months head start, moneyhatting exclusives and Sony fucking up the first half of the PS3 gen.
They never were actual competition to Playstation.
I'm almost sure they're dropping the countries they are met with hostility instead of apathy, The Xbox 360 was superior in all fronts yet the PS3 surpassed in EU in 2008 costing 100 dollars more.
Kenneth Haight
Gold Member
I was under the impression they had already done this not gonna lie
SmokedMeat
Gamer™
I’m expecting them to pull out of the console market, but not until they’re getting Game Pass on TVs.
If they manage to do so it could pay off for them.
Edit: Ahhh, my favorite two laughing emoji Sony bots
If they manage to do so it could pay off for them.
Edit: Ahhh, my favorite two laughing emoji Sony bots
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TransTrender
Gold Member
Looks like they already gave up in NA based on what I saw at BestBuy yesterday.
One half of one shelf dedicated to XBOX product. So two sides of a shelf, but half length.
1/8th of the space was dedicated to physical games, so a quarter shelf length and only half of the shelves were installed vertically. The upper half of the quarter said XBOX.
At most there was only one physical game for each designated parking spot, some were also empty.
The other half of that side (1/4 of the total space), full vertical, was all controllers.
The other side of the half shelf was all controllers and headsets. So 3/4 of the shelf space was controllers and headsets, 1/8th was for the games but it was very thin, and 1/8th was for signage.
Playstation and Nintendo had two full shelves of two sides, so about 4x as much shelf space. About half the space was dedicated to physical games, they were mostly present in every slot, and most of the time there were multiple copies.
Also, I do remember around the Fall of last year there were already rumors and anecdotal evidence the XBOX marketing in EMEA was winding down. So this isn't new news, but maybe the same news coming around again as the FY ended.
One half of one shelf dedicated to XBOX product. So two sides of a shelf, but half length.
1/8th of the space was dedicated to physical games, so a quarter shelf length and only half of the shelves were installed vertically. The upper half of the quarter said XBOX.
At most there was only one physical game for each designated parking spot, some were also empty.
The other half of that side (1/4 of the total space), full vertical, was all controllers.
The other side of the half shelf was all controllers and headsets. So 3/4 of the shelf space was controllers and headsets, 1/8th was for the games but it was very thin, and 1/8th was for signage.
Playstation and Nintendo had two full shelves of two sides, so about 4x as much shelf space. About half the space was dedicated to physical games, they were mostly present in every slot, and most of the time there were multiple copies.
This tracks.
Also, I do remember around the Fall of last year there were already rumors and anecdotal evidence the XBOX marketing in EMEA was winding down. So this isn't new news, but maybe the same news coming around again as the FY ended.
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Daniel_Mallorca1985
Member
Microsoft Could Stop Pushing Xbox Consoles In Europe, Other Regions
According to a new report, Microsoft could be changing how it markets the Xbox ecosystem throughout Europe and other regions.
insider-gaming.com
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Xbox FY23 Q4 gaming revenue increased 1% year-over-year (HW down 13%)
Revenue being stable with their only release being Redfall seems fine? Hardware's not doing great, but i mean they haven't released a big game in almost 2 years?
Xbox as a console brand seems to be really dying lately can Scarlett change that or will it be a short lived project?
There was more hype around Xbox Scorpio than there is around Scarlett , Xbox One X started off with a nice push from Microsoft but it seems like they quickly gave up on it you can get a Xbox One X for $402 right now but no one seems to care that it's $97 off . You can get the Xbox One S A.D for...
skit_data
Member
TransTrender
Gold Member
skit_data
Member
Yeah, it probably makes total sense but I was half asleep reading it just before going to bed and there were too many "quarters" "half length" for my brain to process it xDCrude drawing, but it was markedly pathetic to see
graywolf323
Member
at best he got it a stay of execution but he was at least partially responsible for it being in the state where it was facing execution in the first place
what innovation have they really pushed for the controller since Xbox 360? I mean on the base model controller
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Skifi28
Member
Xbox FY23 Q4 gaming revenue increased 1% year-over-year (HW down 13%)
Revenue being stable with their only release being Redfall seems fine? Hardware's not doing great, but i mean they haven't released a big game in almost 2 years?www.neogaf.com
Xbox as a console brand seems to be really dying lately can Scarlett change that or will it be a short lived project?
There was more hype around Xbox Scorpio than there is around Scarlett , Xbox One X started off with a nice push from Microsoft but it seems like they quickly gave up on it you can get a Xbox One X for $402 right now but no one seems to care that it's $97 off . You can get the Xbox One S A.D for...
HeisenbergFX4
Gold Member
Not in those locations, they aren't selling consoles well there either
PeteBull
Member
They live in a bubble, thinking their games are actually good, will be sweet when the reality finally hits them even harder than it did till now
Skifi28
Member
I believe the 360 was the last time I saw xbox marketing in my country, then again I'm in Europe so no surprise there.
Aaron Olive
Member
FIREKNIGHT2029
Member
Looks like we are at the end of an era now. This gen has been a total disaster for Microsoft. I can't blame them if they've decided that this is it and they don't want to move on with Xbox anymore. Phil Spencer can now add killing Xbox to his resume. What a wild week for Xbox fans.
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