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[The Verge] Microsoft may stop marketing of Xbox consoles in EMEA and focus only on Game Pass, Cloud, PC and Xbox Controllers
- Thread starter LakeOf9
- Start date
kikii
Member
u do know that UK is in Europe ?
Likely, but the Verge doesn’t care as all they’re after is the clicks and advertising revenue. I’d like to remind everyone that during the time when all that talk about every Xbox game coming to PlayStation was happening, they were front and centre fanning the flames. They must have put out like 5 or 6 Xbox ”source” stories within the space of a week. So far all we’ve got is four minor games and until we hear more from Microsoft, nothing is confirmed.
They know they’re onto a hot ticket here, so every now and then they hear a little bit of inconsequential news or one of their special “sources” and pour on some fuel to bring In that advertising revenue. It obviously works really well as look at all the fanboys proclaiming it as some major event. As it is, like you say it’s probably going to be one or two minor countries and never even announced.
Just bear in mind that all these rumours from sites are only after one thing and that’s money.
DenchDeckard
Moderated wildly
u do know that UK is in Europe ?
Yes, of course I do...But it is not relevant here. The UK is still pretty strong for Xbox. MS has always treated the UK differently than Europe.
Robb
Gold Member
Mephisto40
Member
Living in the UK myself, it doesn't seem to me like xbox is "strong" here tbh, it's being increasingly heavily outsold by playstation on a month by month basis
Daniel_Mallorca1985
Member
Nope. It's good for consumers to have access to more games thanks to Microsoft. Also, thanks to Microsoft, Activision games are available on more platforms than ever before.And every platform is treated equally and gets the updates, DLC and skins at the same time
GHG
Member
Getting strong pre-merger flashbacks here.
It's gone through, there's no need to convince yourself or anyone else about any of this.
DenchDeckard
Moderated wildly
A product outselling another in a region doesn't put the other product into "not performing well or strongly" Yes, Xbox is behind playstation but UK is still its second strongest region, I believe.
M1987
Member
What other platforms are Activision games available on since Microsoft bought them? you sound like one of them Microsoft bots from the merger thread
azertydu91
Hard to Kill
Just like being the second strongest region doesn't mean it is performing well.
demigod
Member
What are you talking about? They had TV ads where they snuck in a 5/5 from Metro which gave it a 3/5 or some shit.
Truthtellers
Neo Member
Skifi28
Member
Can you give us one example? I can't think of anything.
feynoob
Banned
What kind of ads did you watch?
They were pretty much silent for most of the time.
demigod
Member
I just told you, there were ads and you're denying it. There were TV ads, youtube ads, I'm sure there were website ads but I don't visit them so I wouldn't know. In fact I think GAF had ads on it too, can't remember. Try watching TV for once.
feynoob
Banned
And I am telling you. They weren't aggressive with their ads.
The marketing for the game was minimal. It took them until the last week of the release to actually mention the game.
jm89
Member
Starfield was definitely marketed more then some of their other exclusives.
Although like with all xbox marketing it's questionable if they did enough.
OrionNebula
Member
It’s a fair point. But to me it’s more co-existing rather than head-on competition. Seems like ninty and playstation mostly just stay out of each other’s way for the most part, cathering to mostly different audiences. And with ps now releasing on pc… it just doesn’t feel as aggressive competition to me as xbox/ps rivalry
feynoob
Banned
Anyone who believes that the industry without Xbox is delusional.
As much as we like to shit on Xbox, leaving the 2 will literally stagnate the industry.
You can see how both companies treat their consumers.
They offer great games, but they shit on their userbase. Xbox vs PS pushed the industry.
DenchDeckard
Moderated wildly
It's not like a 90 / 10 split like Nvidia vs AMD though. I think last numbers it was like 62 / 38 and thats VS the playstation 5 which is supposed to be beast mode isn't it?
Topher
Identifies as young
Why are you replying "nope" and then praising Microsoft for shit that has nothing to do with what I said? I'm talking about the effect this acquisition has had on Xbox consoles and you are replying with some jibberish that could have come out of a Microsoft press release.
FewRope
Member
Tienes que parar hermano
feynoob
Banned
Because MS is saint and Sony is the devil of gaming.
Can you imagine providing big AAA game with rich story and gameplay. Yikes.
They should praise PS+ nonstop and hail it as the best deal in the gaming.
King Dazzar
Member
I was looking at console prices last night as I wouldn't mind maybe picking up an XSX again on the cheap. Just as a BC machine and for access to my dormant, large digital library. And bizarrely the XSX is consistently more expensive everywhere I looked compared to the PS5. I just dont understand the thinking and strategy (if there even is one) going on here. There's no effort to turn things around.
It really feels/looks to me that there is a mixture of arrogance, incompetence and a lack of effort by MS on their console. Its both sad and frustrating to see. Bu then thats how I felt during most of my ownership of my day one XSX. You'd have thought lessons would be learnt. It all comes across as half arsed.
azertydu91
Hard to Kill
Last number I found Here puts it for the year at 1.2 million vs 650 000 so around half of what sony is selling in their second best market is not really great but fair enough 66/33 is not as great as 90/10.It still doesnt mean that they sold much though, see the point you made also applied to your point yet you failed to see it.
King Dazzar
Member
lol, not sure access and good for consumers are flags I'd be waving at this moment in time... you got the recent GP memo I assume?
feynoob
Banned
Their marketing division has been dogshot throught the purchase of activision.
Then they proceed to fire most of them. Truly a brain dead company.
LordCBH
Member
Microsoft Game Studios becomes Xbox Game Studios becomes Microsoft Game Studios. Life is like a circle
graywolf323
Member
perfect example of an astroturfer honestly, <100 posts and disappeared about a month after the launch of the now current gen consoles
Xbox Series gonna win the next generation - and I'll tell you why
TL;DR: Cheapest console + LATAM Support + Gamepass Every start of a generation is an amazing Cold War, where information and hype are practically directly converted into money. The company that keeps their hand hidden for the longest and keep the image of being the owner of the answer about...www.neogaf.com
DavidGzz
Member
I don't know which he is thinking of but Diablo 4 on Steam happened after the merger but idk if Blizzard already had that in the works or not. Until then, all Blizzard games were on their launcher only.
Varteras
Member
Overwatch 2 was announced to be going to Steam in July 2023. Well before the acquisition went through. Certainly not at a time when Microsoft had any say. Blizzard games were already in the works to head to Steam.
Mephisto40
Member
Part of the reason XSX hasn't gone down in price is because Microsoft's install base is pretty much dominated by XSS owners instead
King Dazzar
Member
Alan Wake
Member
There was very little in my country at least. And no special edition console, no fanfare to speak of despite Starfield being THE game for them this gen.
HeisenbergFX4
Member
Well shit....it looks like Microsoft is pulling Xbox out of retail in Europe...
Was coming to post the same thing, its confirmed now after Jez put the kiss of death on it
Plus...
YOU PC BRO?!
Member
Meanwhile, at Xbox HQ...
ulantan
Member
Well shit....it looks like Microsoft is pulling Xbox out of retail in Europe...
If jez says they aren't pulling out of Europe that means they are about fill up a landfill full of Xboxs next to the ET copies.
Freelance Yakuza
Member
I never understood
They finally got the games and gave up immediately
mayham2199
Member
Is it surprising though? I think they lose a lot of money on each console sold. Now add a discount and they are losing even more money. Yet they aren't seeing a large amount of people buy their consoles even with discounts so why continue to do it?