Oh, I realise what Cruise's place is and how he's been painted into a corner, becoming the Mission Impossible guy (arguably not just by changing tastes but by a few films in a row he was in outside that franchise being not very good). I think I perhaps didn't underline the point that I was trying to make hard enough: If you like something, support it.
Obviously things will fall in and out of vogue, but if the only thing that gets people into cinemas is Marvel cinematic universe movie 43, Mission Impossible 15 (surely by now we must accept that these missions are possible after all), or septuagenarian actor reprises 80s role one more time, then that's all that will be shown at cinemas. Jerry Maguire was, I presume, greenlit as a big movie that would get people into cinemas and that Cruise did because it was expected to be a big hit that fit his stature, you're absolutely right - that kind of thing doesn't seem to be all that likely now, not just for Cruise, but maybe for any a-list actor.
I don't think me buying a ticket is going to change the world or anything, but I'll be going to see M Knight Shyamalan's latest this week. Despite knowing that the film isn't getting rave reviews I think Shyamalan's niche is one that I hope doesn't go away, so I'm happy to support it. At this point, any film that looks like it's going to be a stand alone film and is getting good reviews is something I'll at least consider supporting on principal.