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[Malyse]

Amidst reports that occupancy rates at Trump Hotels have slipped this election season, the company has announced that new brand hotels will no longer bear the Trump name.

The newest line of luxury hotels, geared towards millennials, will be called Scion, the company said.

“We wanted a name that would be a nod to the Trump family and to the tremendous success it has had with its businesses, including Trump Hotels, while allowing for a clear distinction between our luxury and lifestyle brands,” Trump Hotels CEO Eric Danziger said in a statement.

Although Trump Hotels has said the new name has nothing to do with the eponymous businessman’s presidential campaign, empty rooms at the hotels have caused officials “to reduce rates during the peak season," according to New York Magazine.

Nightly rates at the newly-opened Trump International Hotel in D.C. plummeted below $500 while practically every other five-star property was sold out for the International Monetary Fund conference two weeks ago. And after his remarks about Mexican immigrants, two celebrity chefs backed out of their contracts to open a restaurant in the hotel.

According to Hipmunk, bookings at Trump Hotels plummeted 59 percent during the first half of 2016 and data from Foursquare shows a 17 percent drop in foot traffic at Trump properties since June 2015, when the reality TV star announced his presidential bid.

http://www.travelandleisure.com/hotels-resorts/trump-scion-hotels

 

[Count Dookkake]

You can dump the Trump.

 

[xxracerxx]

I love it, this is just going to piss off Trump so much.

He really has just dragged his name through shit this election.

 

[Debirudog]

The only thing that made Trump worth a shit was his name.

Now it's nothing but a toxic brand that would kill his career for good.

 

[LookAtMeGo]

Note to self: Dont go to Scion hotels.

 

[EatinOlives]

Yes, yes, the dominoes are beginning to fall

 

[HStallion]

Not surprising. I have no doubt all the shit in the race for the white house has been incredibly damaging to his brand overall. Anyone who isn't insane doesn't want to do business with him and the crowd he has left isn't anywhere near the type of person he used to go after.

 

[Lord Frieza]

Statement just screams, 'We can't really tell Trump to flat out fuck off since he still has a legal stake here and all, but yeah, we're basically not putting that toxic shit over our door anymore.'

 

[Deleted member 20415]

Note to self: Dont go to Scion hotels.

This. Have to remember this. Never spending a nickel with anyone affiliated with him.

 

[daviyoung]

luxury hotels, geared towards millennials

 

[Cheddahz]

Welcome to Hotels, how may I help you today?

 

[LQX]

Not surprised. The Trump name is done. Now more associated with sexism, racism, and idiocy than it is wealth or luxury.

 

[SuperStiltzkin]

Can we finally get that tacky ass Trump name off the building here in Chicago? It's ruining the riverwalk.

 

[Apt101]

They shouldn't have made a press release. Now people will avoid Scion.

 

[Admiral Woofington]

Please tell me they do hilariously bad ads like those other 'for young people' hotels.

Flim flam beep doot doot

Shwam Shwam Shwam flibbity floop

 

[DrEvil]

But, Scion's a car brand.

 

[Killer Queen]

Note to self: Dont go to Scion hotels.

.

 

[thelatestmodel]

They shouldn't have made a press release. Now people will avoid Scion.

Indeed, I know I'll never be staying in one.

 

[ZOONAMI]

Lol at naming your hotel after a cheap toyota.

Could have at least called it Lexus Hotels.

 

[Oersted]

Note to self: Dont go to Scion hotels.

Amen.

 

[The Kree]

I'm sure millenials won't be able to figure out the new name.

 

[alr1ght]

But, Scion's a car brand.

[imgd]http://static.usnews.rankingsandreviews.com/images/Auto/izmo/i555623/2016_scion_tc_angularfront.jpg[/img]

Not anymore.

 

[Lord Frieza]

They shouldn't have made a press release. Now people will avoid Scion.

They probably are required to do so. Trump doesn't directly run these places, but I believe he still has some degree of stake in them, so re-branding like that probably required some kind of stipulation that they have to give a statement that, they promise, it has nothing to do with Trump being exposed as human sewage or anything like that.

 

[echoshifting]

It doesn't get much more poetically satisfying than this

 

[Wolfgunblood Garopa]

lol, his name was the only thing that investors and bankers felt he could provide that was useful.

 

[Henkka]

To think Trump would sacrifice his brand and legacy, just to Make America Great Again. What a hero.

 

[AlphaTwo00]

But, Scion's a car brand.

the brand is dead

 

[Killer Queen]

the brand is dead

Much like Trump and his hotels

 

[OnkelC]

But, Scion's a car brand.

Scion as a car brand was shut down this august as well.

 

[Silver Arrows]

But, Scion's a car brand.

That's dead.

 

[dankir]

But, Scion's a car brand.

It's also a dead car brand, so pretty fitting.

 

[ghostjoke]

Trump's campaign is sounding more and more like a modern day version of "when you play the game of thrones, you win or you die (ruin your business/brand)".

"luxury hotels, geared towards millennials". Yeah, I couldn't get through that without laughing.

 

[ginger ninja]

The best thing that can happen post election is that he becomes so toxic that companies/people wouldn't want to be associated with him at all, something along the lines what W did to the bush name. Hopefully this will sink his empire into bankruptcy.
I don't think even a news network will save him.

And he deserves all of it. When you play the game of thrones, you either win or you die.

Edit: Dammit ghostjoke, that was my line.

 

[Jeronimo Jones]

As a millenial, I'll remember to avoid Scion the next time I'm looking to stay in a luxury hotel.

 

[joebruin]

perfect name for his hotels. dead brand

 

[UltraGunner]

*Komm Susser Tod plays in the distance*

 

[Madness]

Yup. He has killed off his brand. Ivanka would be smart to transition to a different company, etc. Still crazy when I used to watch Home Alone 2 and see Donald Trump or his cameo in Fresh Prince and think he was this wicked businessman etc. Trump towers, Trump hotels etc. All went to shit. No one cares about him, his brand anymore. And for what? Birther conspiracies that were false, running a horrendous campaign that has dragged American politics and political discourse through the mud etc.

 

[Ray Down]

 

[platocplx]

Note to self: Dont go to Scion hotels.

yup same here. I only go to hilton anyway. way better to stick to one hotel chain for points to rack up. Just scored a hotel night in Philly for 75 bucks vs paying over 200.

 

[Akuun]

That's hilarious.

 

[Fox Mulder]

What a dumb fuck.

Built his brand on his name, which is now tarnished for the people that can actually afford his shit.

 

[Lord Frieza]

Yup. He has killed off his brand. Ivanka would be smart to transition to a different company, etc. Still crazy when I used to watch Home Alone 2 and see Donald Trump or his cameo in Fresh Prince and think he was this wicked businessman etc. Trump towers, Trump hotels etc. All went to shit. No one cares about him, his brand anymore. And for what? Birther conspiracies that were false, running a horrendous campaign that has dragged American politics and political discourse through the mud etc.

Because he just had to get back at Obama and Seth Meyers for roasting him. Or so the legend will go.

 

[jstripes]

Can we finally get that tacky ass Trump name off the building here in Chicago? It's ruining the riverwalk.

The people who own the Trump building/hotel in Toronto have been trying to get out of their contract with him for a year now.

 

[LumpOfCole]

I was really hoping they would choose 'Biff's' instead of Scion.

 

[SwiftDeath]

My god, nothing and I mean nothing so far this election will annoy Trump more.

Hell losing the election will probably mean less to him.

Pity it appears to be only new hotels going forward.

Removing Trump from existing hotels would probably make Trump cry

 

[Extra Sauce]

Not Trump Hotel

 

[VanquishUK]

 

[Vicetrailia]

Destroyed his brand. Much more shaming to do though, scorch his universe some more.

 

[Clydefrog]

the brand is dead

Scion? More like Scigone!!!! Saigon??

 

[Count Dookkake]

the brand is dead

Scion, I am disappoint.