Yup specifically created by Dana White. She was an attractive head figure and marketing machine. She was a great story and they ran with it. Remember people said she could beat Floyd? You have to sell tickets.
She was huge and got swallowed up in the momentum.
Remember all the don't be a D.N.B., movie roles, and, outspokenness about being the best can now arguably be considered manufactured hype.
This does not take away from what she did for the sport. He makes good points.
