The Tories will have focus grouped their policies to hell and back. I bet you lynton crosby could give us the exit poll now.
I strongly disagree with this. This Tory manifesto is all over the place and has far too many obvious problems with it to have been the product of a master designer.
This has been a poor week for May. She has been seen to fall out with her Chancellor and has pitched a manifesto that both deviates quite strongly from the Tory norm and looks extremely nasty and authoritarian.
What everyone was expecting was a slim document with only a few policies of note in it. What instead seems to have happened is that there was a hastily arranged plan - "strong and stable", restricting media access etc - which she's now abandoned in favour of "Theresa May's team" fronting a Tory manifesto which has been presented pretty much entirely as her baby. For some reason the Tory campaign team got shook off of an obviously strong strategy.
In contrast, this is the first week of the campaign that has seen no major disaster for Corbyn. His supporters are enthused - even if none of them think he'll win. What he's shown is that it is possible for the socialist wing of the party to not fall on its face - as long as they keep Abbot locked in a box.
It's also, despite shrieking from certain Lib Dems, been a good week for Farron. The attempted abortion gotcha was slapped away as soon as it came up - if only he'd done that on gay sex! - and the manifesto he launched was a solid document, even if it was immediately ridiculed by Andrew Neil. He then managed to deliver a solid performance on the compromised debate, although once again the hacks groaned at his anecdotes.
The "second referendum" topic is now the core Lib Dem pitch. That will be written off by many this election as too divisive for a public that want to get on with it. In a few months when Brexit has crashed and burned, I think minds will shift pretty quickly.
So in a weird way this has been a shifting point in the campaign. The Tories have changed tack and finally exposed a weakpoint - the fact the British government is what's being voted on, not May. Labour and the Lib Dems have set out distinctive stalls, both divisive in their own ways.