Indeed. Throw in the "We've had enough of experts" and "Project Fear" rhetoric which are both so brain-crushingly stupid that it's impossible to argue against and you complete the picture of why Remain lost.
What chance did "a continuation of the past 40 years of continuous peace, co-operation and prosperity" have against "SOVEREIGNTY! TAKE BACK CONTROL! FUND THE NHS! UNELECTED OFFICIALS IN BRUSSELS! etc."?
It was an argument won through gross over-simplification, reduced to a catchphrase competition. For other examples, see:
- Make America great again!
- Build the wall!
- Lock her up!
- Strong and stable leadershziiizzzzzzzzzz.....
I had a lecturer last year (never quite sure if he was German, French, or Austrian), who lived near the German/French border, and commuted over said border to teach at a couple of universities, plus flew to the UK for two days a week for a semester each year to lecture here. He was quite liberal, spoke several languages, pro EU, evidently benefited greatly from what the EU offered, and being an economist, understood that side of the remain debate.
Due to those factors, when I asked what he anticipated the referendum result to be, he would say 65/35 to 70/30 for remain. He was completely lost, and a little bemused, when I insisted that the referendum would be much, much closer (in hope at the time I thought we could remain), and said it would be closer to 55/45. I tried to explain to him that there were so many reasons why it would be so close (ignorance of the facts, ridiculous nationalism, older voters believing we would get the Empire back, ridiculous economic arguments about being restricted, 'taking back control', racism, a general tendancy to blame the EU for all sorts of problems, a large subset of the media hostile to the EU, people left behind by globalisation, conflating the EU with the loss of manufacturing in the west (and the lack of answers to deal with it), and the vote being seen as a general 'fuck you' to the government/Cameron (however stupid that actually is)).
He kept taking those arguments and ripping them apart, how the UK would be better staying in and fixing the problems that did exist (and he himself had issues with the EU) and I kept saying that I agreed with how ridiculous most of the leave arguments were, and that is it better to be at the table than now, but I couldn't quite convey that a lot of our electorate vote on heart, fallacies, superstition, what their parents/newspaper/cat tell them to. At the end of the course he was still adamant that the result would be a resounding success for remain. Poor guy. He must have been flabbergasted last June.