VICE - 'Thug Kitchen' is the latest iteration of digital blackface

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There was a thread on GAF about Thug Kitchen a year ago:

http://www.neogaf.com/forum/showthread.php?t=548512&highlight=thug+kitchen

But seeing how the blog is written by two well to do white folks... yeah, that is a bit problematic
looks like gaf was eating this shit up a year ago.

I'm not really sure what to think. I think im more upset I didnt come up with this dumb shit myself. They are going to make a lot of money off changing the verbal delivery of recipes.
 
"We thought they were black because we thought thugs were black but then they weren't black so they're racist not me."
 
How is Thug Kitchen any different from those awful Daquan memes that were considered hiiiilarious only a few months ago?

This is a rhetorical question.
 
Thug is used as code all the time in the sports world. If you listen to sports radio you will regularly hear callers going on about how basketball or football players are thugs but fighting in hockey is great. Even Mike Francessa has learned to sniff that sit out for what it is

It's also painfully obvious what these authors were going for. That said, wish I thought of it first
 
It should be no surprise that two white people run it. That's racist as fuck, and it's so fucking offensive when "thug" is used as code for Black.

These people weren't trying to talk like legitimate "thugs". There are tons of white thugs (that being, white people involved in violent crime, bar brawls, drug dealing, etc) but instead the word is used as a euphemism for AAVE. Calling that dialect "thug talk" is saying that all Black people are criminals.
 
I mean really people, when was the last time a white trouble maker was called a "thug".
I know this is all the way from the first page, but I was actually interested in this so I made a simple Google News search for the word thug and looked through recent news stories. My conclusion is that it seems that in the UK everybody who acts aggressively is a thug (and that's mostly white people, for obvious reasons) while in the US the word barely seems to be used at all.
 
I know this is all the way from the first page, but I was actually interested in this so I made a simple Google News search for the word thug and looked through recent news stories. My conclusion is that it seems that in the UK everybody who acts aggressively is a thug (and that's mostly white people, for obvious reasons) while in the US the word barely seems to be used at all.

It wouldn't be used in an article. Check the comments sections and you'll find it.
 
Today I learned what WASP means. Is this a new thing or am I hopelessly out of touch?

White Anglo-Saxon Protestant

WASP goes back decades, but is quite out-of-date now. It harkens back to a time in which being of Irish, German, Polish, or Scandinavian descent wasn't considered as "wholly American" than being of entirely English stock.

Being Catholic, of course, is much less foreign now than it was in the earlier part of the 20th century.
 
We're not making it complicated, man. It happened in national news to Richard Sherman. Its use as a codeword is real.

I believe some of you who say you don't have that association with it as a codeword, especially those not in America, but from now on, notice how often it's applied mostly to black people.

Yeah it really isn't a code word over this side of the pond. Thug is used as its dictionary definition.
 
I made a thread about this in the past. I liked the stuff they posted because it gave me new things to try and I discovered it at a time when I was changing how I ate for the better. It also made me laugh, at times. I really never thought more about it beyond that but this thread has been an eye-opener.
 
I understand the frustration, but once you think of GAF as being for Americans (with international visitors), it's easier to understand.

Yeah this is something about this site I didnt quite get till recently-ish. I mean I knew it but the increase in social topics put it into sharp focus.
 
I know this is all the way from the first page, but I was actually interested in this so I made a simple Google News search for the word thug and looked through recent news stories. My conclusion is that it seems that in the UK everybody who acts aggressively is a thug (and that's mostly white people, for obvious reasons) while in the US the word barely seems to be used at all.

As a Brit I was going to say the same!

The idea that the word is perhaps coded is absolutely alien to me. Not denying that it may be, but the original article had be scratching my head somewhat.
 
Sorry, you actually seem sincere. Others appear a bit disingenuous in their shock that words can be used with different connotations in hurtful ways.
No problem :). I find GAF to be quite enlightening when it comes to race/gender issues. It's a diverse bunch and I'm glad I can ask questions about this kind of stuff and get good answers.
 
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Thug is a coded word at times. Now not everybody uses it in the same way. Some people may very well use it innocently, just like how people may use the word urban innocently. Then there are people who use the word urban to mean it's full of black people.
 
Ive used the term thug for quite a few different races. When I used to rave we would look for the "thuggiest" Asian person we could find to but X. To me, thug was always a way somone presented themselves. My mother uses thug for anyone who wears a hoodie, regardless of race.
 
Today I learned what WASP means. Is this a new thing or am I hopelessly out of touch?

White Anglo-Saxon Protestant

You're hopelessly out of touch. WASP has been a term for decades.
 
Yeah, here in the US, thug is most definition also used as a code word instead of it's actual definition. In controversial cases like Trayvon Margin and the Ferguson case, the first thing the media does with these cases is try and thug up their image in a manner of dehumanizing them. We then have people on comments acting the same way, about them being worthless thugs and praising their deaths like this:
“Another thug gone,” Snipes wrote the night of George Zimmerman’s acquittal. “Pull up your pants and be respectful. Bye bye thug r.i.p.” - Public Beach Safety Officer
http://www.nydailynews.com/news/nat...on-martin-comments-facebook-article-1.1423524
All of a sudden it's like a person didn't die, but instead a threat. Like a favor was done for society. Here's a pretty darn good article on this:
Michael Brown: Son, Student, Thug?

As for thug kitchen, they obviously knew what they were doing. Thug kitchen for using language like that? I can only image the giggles with each recipe.
 
Yeah, here in the US, thug is most definition also used as a code word instead of it's actual definition. In controversial cases like Trayvon Margin and the Ferguson case, the first thing the media does with these cases is try and thug up their image in a manner of dehumanizing them. We then have people on comments acting the same way, about them being worthless thugs and praising their deaths like this:

All of a sudden it's like a person didn't die, but instead a threat. Like a favor was done for society. Here's a pretty darn good article on this:
Michael Brown: Son, Student, Thug?

As for thug kitchen, they obviously knew what they were doing. Thug kitchen for using language like that? I can only image the giggles with each recipe.

Yup. Like I said earlier, read any comment section on controversial happenings involving blacks and "thug" is the pejorative of choice, even when said black person(s) hasn't done anything thuggish.
 
Thug just means a criminal to me. Doesn't matter the race of person. I use the word every now and then. :-)

I know some conservatives use it as a dogwhistle, but I'm not concerned with that.


How is Thug Kitchen any different from those awful Daquan memes that were considered hiiiilarious only a few months ago?

This is a rhetorical question.

But was it ok to find the meme funny?
 
Thug Kitchen doesn't really use African American vernacular. It really is just like dorky thug language

I'm not sure why anyone is surprised that the people running it are white. It's practically written in the voice of those guests who come to tell your 8th grade class not to fuck your life up with drugs and are inevitably 10 years behind in their lingo.
 
Thug Kitchen doesn't really use African American vernacular. It really is just like dorky thug language

I'm not sure why anyone is surprised that the people running it are white. It's practically written in the voice of those guests who come to tell your 8th grade class not to fuck your life up with drugs and are inevitably 10 years behind in their lingo.

Pretty much. It just looks like they took a normal recipe and sprinkled a couple of "fuck" all over the place.
 
I wouldn't have a problem if The Onion or The Daily Show came up with this.

So I don't really have a problem with a few amateurs, either.
 
Thug Kitchen doesn't really use African American vernacular. It really is just like dorky thug language

I'm not sure why anyone is surprised that the people running it are white. It's practically written in the voice of those guests who come to tell your 8th grade class not to fuck your life up with drugs and are inevitably 10 years behind in their lingo.

Pretty much. It just looks like they took a normal recipe and sprinkled a couple of "fuck" all over the place.

They mix in a lot of ebonics.

I remember when the site first launched.. it was almost ALL ebonics.

Find a recipe from 2012 and you are more likely to see it.

Examples:

http://www.thugkitchen.com/agua_fresca


http://www.thugkitchen.com/healthy_pet_food


They still do it but have toned it down a lot.

However I remember this site when it first launched.. it was patently obvious at that time it was an attempt to conjur up images of an African American chef.

I don't recall Maddox ever saying "Son", or "My Jam".. or "Come correct".. or "elevate your game".. nobody owns these words, but they to me were and continue to be clear attempts to sound like someone using ebonics.

This is from "one page" early on in the life of the site:





Random picture of a black kid:

X2xuitM.jpg








ALL of the reader letters look like this, it's possible they wrote the "letters" as well:

ASKwrl6.jpg






And "mayo is nasty" probably an attempt to pretend to be black as well.. a common sterotype espoused by black comedians.

....

dorky thug language = white people parodying the way they think black people talk.
 
I wouldn't have a problem if The Onion or The Daily Show came up with this.

So I don't really have a problem with a few amateurs, either.
Same. One makes me wonder how different people's reactions would be if they were black. Pretty sure all of the people saying that it's racist would just say it's funny.
 
Same. One makes me wonder how different people's reactions would be if they were black. Pretty sure all of the people saying that it's racist would just say it's funny.

I'm certain you would be wrong and that's not because this isn't actually funny but because people criticize black comedians all the time for making fun of black people with no nuance and no overall message. Dave Chappelle, Key and Peele, Aaron Mcgruder, and even Chris Rock all faced criticism in that regard. Dave Chappelle famously quit his very popular highly rated show in part for this reason.

Don't believe me? Here's a black comedian crticizing Key and Peele's show with a skit of his own: http://youtu.be/PB_qVp3SxDk

Anyway, this isn't comparable to what The Onion does mainly because the Onion wouldn't do this. If The Onion even did something resembling this they would choose to parody the white people that thinks it's ok to mimick harmful black stereotypes to make their food website standout. Basically it would be very similar to the old "Black people love us" website posted many times before in this thread. Where's the nuance in exclusively regurgitating what white racists think black people talk like? What's the political statement The Onion would be making doing so? How would that be enlightening? How would it be clever? How would it be funny?

People's reaction wouldn't be different at all
 
While I get the sensitivity to the word 'thug' in certain connotations, reading that blog, it isn't even close to african american vernacular.

It is just regular old english with lots of cursing. It could just as easily be titled 'sailor's kitchen', though I think that might bring up incorrect nautical theme impressions in the reader's head.

There isn't even any slang from what little I've read, just lots of curses. The first thing I though of were all the 'Manly guide to [insert hero] in dota 2', these recipes use the exact same language. Less all caps though, I'll give them that.
 
I wouldn't have a problem if The Onion or The Daily Show came up with this.

So I don't really have a problem with a few amateurs, either.

The difference is that if The Onion or The Daily Show came up with it, they would very much be doing it as an absurd way to highlight racism. Which isn't at all what these guys are doing

Also one off gag =/= long running blog
 
Why anybody would think to create a blog called 'Thug Kitchen', not be a thug themselves and write in such a ridiculous tone is beyond me.
 
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