What if Valve offered a $100 Steam Wallet credit with every Steam Machine purchase instead of subsidizing it?

the credit should be temporary (like a month or two) and not be able to "resold" and be spent via the specific steam machine itself or something, or bundle a game
 
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if it was $499, they wouldnt have gone out of their way to tell all those youtubers "it wont be priced like consoles" as a preemptive damage control.
thats basically the console price.

"It won't be priced like consoles" could mean anything. It might not be $299, it might not be $749. It might not be $499 or $399.

People who automatically assume the highest value and stretch north from there, don't seem to know how to accurately interpret a simple comment. And other Youtubers or folks who were expecting Valve to casually drop a price indication from a random question shouldn't be surprised when they get no indication on pricing sentiment (and/or interpret some 'vibe' as indicative it may not hit a price they suggested).

It's also something that people ignore that Valve themselves have also spoken strongly about affordability with this thing in other interviews around the time of the system's reveal, yet it's the quotes inferring to a high price which generate drama, that get picked up and pushed out.

Could be 8D chess

It keeps people talking and sets up a bigger impression if they in fact come in way under what people assume to be a very high price.

I mean Sony's pulled that off twice, but it's not a PR move exclusive to them (in theory).

It's not a strategy that works well; it's already been used by older consoles like the Bandai Arcadia. In short, indirect pricing isn't better than a truly low price.

What you're describing is closer to bundling; indirect pricing is more like the royalty-based cuts that Sony/SIE, Nintendo, Microsoft, Valve etc. get from 3P sales and transactions on their platforms.

And that's clearly something which works well.
 
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