thanks, i was wondering about how this sort of thing plays out.
Your welcome. As an added layer of strategy, once the judge has reduced the obviously unconstitutional punitive damages award (say to around an award of ~$100m total), the plaintiff's attorney will probably call up defense counsel and say, "Look, I realize you're going to appeal this. Even if you win on appeal, you're still going to be on the hook for a ton of money. If a new trial is ordered, we're just going to win again at trial, because jurors really, really hate your company. Let's save your client a bunch of money in legal fees and deal."
If RJ Reynolds is simply looking to get out of the news, they'll probably be able to negotiate this down to $25-$50m. If they have some sort of strategic reasons for appealing it, say if there are a bunch of these cases teed up and ready for trial and they want to set good precedent on appeal, then they may fight it to the bitter end.