Stephen Colbert said:Sony was also aggressive with PS2. They invested quite a bit into the Emotion Engine. And it panned out for them spectacularly.
From what I recall, they were aggressive with the PSX as well, and that panned out for them specatcularly as well.
The PSP I think made them a decent chunk of change as well.
So really, Sony being aggressive only hurt them with the PS3.
And I maintain that what ran up the costs of the PS3 so much was the blu ray drive, which was several hundreds of dollars when the PS3 launched.
Blu Ray wasn't a technological neccesity to push the hardware. Sony could have easily pushed the hardware and made money.
The Xbox 360 made Microsoft a decent amount of money. It was the original Xbox that was a money pit for them. Sony could have followed in MS's footsteps with the PS3 to deliver a console that both nets them profit and pushes hardware.
I don't understand what your definition of aggressive means.
Microsoft were aggressive. They sunk billions of dollars and paid off anyone and everyone to try and get a foothold into the market.
Sony weren't aggressive with the PS1. They were smart. They made a lot of smart decisions. They basically saw all the major mistakes Nintendo were making, and fixed them.