I've been thinking more about how branding is going to look like regarding the Wii U cover inlays. As I got hold of a Wii U logo in vector format (Nintendo rarely supplies these through press kits etc., but someone made a mistake) I have been trying to fit it with many geometric shapes. I have written this before, but I think it should be stressed, the Wii U logo does NOT go well together with the header graphic of the Wii U covers! If Nintendo intends to simply have that graphic reversed horizontally (like with the 3DS covers) the confusion will be immense among casuals and CNN writers at least. So, what shape is the best then for the Wii U logo (if it should go on a keep case/ Blu-ray single case format that is)?
Well, if we are to take design ideas from past Nintendo systems, the general design we have now originates from what I can tell the Japanese Nintendo 64 covers. Unlike the EU/US covers, these are vertical and not horizontal. A vertical format has since been what Nintendo has chosen, though in various sizes. The Nintendo 3DS cover design is very simple but works well (at least by now) and a simple design is very like for the Wii U boxes as well. What I have found works really well with the Wii U logo is something similar to the elliptical half that was used for EU/US GameCube covers. In the below example, I have used a design similar to that and added/modified the "border" below the element. It's transparent here, though I found that is not the best option:
GameCube I doubt anyone would confuse this with, that system is not even supported by Nintendo anymore (except for with repair etc.) and not many chains carry products for the format. Besides, the header graphic of GameCube is black and not white.
I think it looks nice and is clearly different from Wii. However, it is also quite generic and I wonder if Nintendo perhaps could do something special in this department to drive sales and also help developers. The best they could do is having the Wii U logo separate in the upper left corner without any elements except for artwork surrounding it. Now that of course poses a problem seeing as it can be overlooked and mistaken for a DVD movie or a book even; now with a very specific case size that wouldn't be a problem but I doubt Nintendo wants to go to any extremes for that.
Well, should probably stop rambling there, but branding I find very fascinating. It's not what it was in the '80s/'90s where every system basically had different game case sizes. Now it's mostly keep case, though with a few bold moves now and then (PS Vita's game cases are nice I think). What do you think, will Nintendo play it safe and alter the Wii U branding for game cases very little over Wii, or will they present something truly revolutionary?
Oh, and the game is of course a mockup, though it represents what I believe could become quite common on Wii U.