I dunno, I think Marvel's strategy of premiering movies about a month early and letting the buzz build up on social media has been working out pretty well for them so far.
Those movies' "buzz" exists almost solely through marketing.
Also, that strategy isn't Marvel's. That's S.O.P. for a lot of films (and studios)
Or at least, it
was. It used to be much more standard awhile ago. But the window in which critics are allowed to watch (and muse) on an upcoming film has been steadily shrinking for a long time now.
It feels like a lot of people (thanks to spoilerphobia, too) consider film reviews to be a post-viewing exercise, not a pre-viewing one. So whatever "buzz" they could have kicked up to any significant degree (meaning buzz you could easily spot and identify outside of basic trailers/posters/junket/talkshow circuits) is already being shifted to post Opening-Weekend anyway.
Reviews aren't consumer reports. They're post-game shows now.
