vinnygambini
Why are strippers at the U.N. bad when they're great at strip clubs???
Prometheus was about 2.5x OW, which is pretty standard in the summer.
The issue with the May date with be screen availability. None of those other 4 movies are likely to be huge (Baywatch may be a moderate breakout), but they still eat up screens. Pirates 5 is also the following week, eating up most of whatever PLF/IMAX screens Alien was playing on.
August 2017 is pretty dead. The weekend following Aug 4th sees the release of a future Edgar Wright bomb and the CHiPs remake. The rest of August isn't much better.
2.4 😋But the larger premise being that the new Alien film will most likely achieve similar results to Prometheus - there isn't some upside potential that the property can achieve by switching release dates.
Agreed that August seems barren and it may be better suited there, but Alien isn't going to win any new converts in that period that's going to bring the property performing $400M WW to $600M if decided to release in August instead of May.
That's how I see it anyway. I may be off the mark completely.