General and critical reception, plus audience demographics, doesn't really hold up in that comparison. The Marvel movies are the male equivalent of Harry Potter or the Hunger Games, in that they skew towards one gender, but not tremendously so, and are generally well reviewed by critics.
It's a testament to the interest a movie like Divergent causes around here, that the estimates for this week have been up for a while and there are no replies or new thread yet. lol