Josh Wardle, a software engineer in Brooklyn, knew his partner loved word games, so he created a guessing game for just the two of them. As a play on his last name, he named it
Wordle.
But after the couple played for months, and after it rapidly became an obsession in his familyβs WhatsApp group once he introduced it to relatives, Mr. Wardle thought he might be on to something and released it to the rest of the world in October.
On Nov. 1, 90 people played.
On Sunday, just over two months later, more than 300,000 people played.
Itβs been a meteoric rise for the once-a-day game, which invites players to guess a five-letter word in a similar manner as the guess-the-color game Mastermind. After guessing a five-letter word, the game tells you whether any of your letters are in the secret word and whether they are in the correct place. You have six tries to get it right.
Few such popular corners of the internet are as low-frills as the website, which Mr. Wardle built himself as a side project. There are no ads or flashing banners; no windows pop up or ask for money. There is merely the game on a black background.
βI think people kind of appreciate that thereβs this thing online thatβs just fun,β Mr. Wardle said in an interview on Monday. βItβs not trying to do anything shady with your data or your eyeballs. Itβs just a game thatβs fun.β
This is not Mr. Wardleβs first brush with suddenly capturing widespread attention. Formerly a software engineer for Reddit, he created two collaborative social experiments on the site, called
The Buttonand
Place, that each were phenomena in their moment.
But Wordle was built without a team of engineers. It was just him and his partner, Palak Shah, killing time during a pandemic.
Mr. Wardle said he first created a similar prototype in 2013, but his friends were unimpressed and he scrapped the idea. In 2020, he and Ms. Shah βgot really intoβ the New York Times
Spelling Bee and the
daily crossword, βso I wanted to come up with a game that she would enjoy,β he said.
The breakthrough, he said, was limiting players to one game per day. That enforced a sense of scarcity, which he said was partially inspired by the Spelling Bee, which leaves people wanting more, he said.
Word games have proved
immensely popular for The Times and other companies in recent years, and many such as the Spelling Bee have developed
devoted fan followings.