Finishers have become signature moves and that's fine if we can still have a finisher somehow. The excitement of a finishing move is that people wait the whole match for it and they KNOW, when that move hits, it's over. It's anticipation for the ending of the match. People don't start popping for 'finishing moves' because they know it could be an easy kickout. It makes matches seem anti-climatic sometimes. People don't start cheering until the match is over, when they should be freaking out just before the match ends.
Hell, when Jake the Snake used to do his short-arm clothesline, people freaked the fuck out because that meant DDT, and the DDT was the END of a match.
Edit: Side Note, I hope we get at least a small follow up with John Stewart. they had a great segment based mostly around the idea that Rollins was a chump who wasn't even in the main match and didn't deserve the MITB case. He came through huge.
IMO make the finisher always end the match would make everything really predictable
Last night after the spear I really though that Reings would win in that minute, but no