No, it doesn't happen now because WWE (and TNA) are still in the mind set of the Monday Night Wars where you had to give away big matches every week to win the ratings war each week. Now I think they're afraid to go back to that kind of style of booking in mainland WWE, even though they do it in NXT, because they think fans will tune out. They trained their audience to accept the change in ring style over the course of a few years. I think the could do the same with formats of TV shows. It's beneficial for everyone for a number of reasons: Saves big matches and prevents people getting worn out of the same things over and over, saves wear and tear on stars, allows wrestlers to get characters over, allows people to actually look like stars instead of having the entire mid card also be jobbers at the same time, makes big matches happening on Raw/Smackdown seem like a big deal again, and possibly even make house shows seem more important.