It'll be heavily in their favour in the US only, we'd need to see the UK/France/Germany packages to make a call on Europe.
It depends on if they have any interest at all in Europe, as it will be a shedload of work setting up media partnerships and individual packages for each country. Even in the UK, forget cable, forget American sports. If you want a similar deal, it means partnering with sky to get football. That won't be cheap or easy. It'll be a different setup for each country, and even then I'm not sure Kinect is as big a selling point here as they think it is. Trade-ins are big business here and we are in recession, so it might come down to which system makes it cheaper to keep playing the latest games.
Last I checked GAME tanked and HMV is on its way out. Trade Ins are integral to the market, I totally agree with this, no other way around it. And I believe UK is primarily a MS area, the rest of Europe being a a little more in Sony's favour.
Will be interesting to see what both companies do going forward.